Manager : CRM/Customer Lifecycle Management
- Uplers
- 2 - 5 years
- Mumbai
- 7 months ago
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Job Description
Manager / Assistant Manager : Customer Lifecycle Management Experience: 2 - 5 Years Exp
Salary : INR 6-12 Lacs per annum
Preferred Notice Period: Within 30 Days
Shift: 10:00AM to 7:00PM IST
Opportunity Type: Onsite (Mumbai)
Placement Type: Permanent
(*Note: This is a requirement for one of Uplers' Clients)Must have skills required : Marketing automation tools, Marketing automation software, Customer Lifecycle Management, Customer Lifecycle Campaign, customer retention, Push Notification, Push Notification Campaign, Push notifications.Ketto (One of Uplers' Clients) is Looking for: Manager / Assistant Manager : Customer Lifecycle Management who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you.About the company: Ketto is Asia's largest tech enabled crowd funding platform with a vision - Healthcare for all. We are a profit making organization with a valuation of more than 100 Million USD. With over 1,100 crores raised from more than 60 lakh donors we have positively impacted the lives of 2 lakh+ campaigners. Ketto has embarked on a high-growth journey, and we would like you to be part of our family, helping us to create large scale impact on a daily basis by taking our product to the next level. Introduction: We at Ketto, strongly believe that digging into the data yields more compelling numbers for our business; hence customer retention management enabled by marketing automation is an extremely important step in our business growth. We are looking for someone who would be a part of our Customer Retention Management team. Responsibilities:
- Own end-to-end execution of Engagement & Retention campaigns across all owned media email, notifications, SMS, WhatsApp, Push notifications, Product Inventory
- Structure campaigns & build Journeys for different user segments and business offerings, across multiple channels
- Track & monitor channel level performance targets of visits, orders, revenue & conversion
- OKRs achievement specifically on LTV (building repeat usage & adoption of SIP program) and DAUs/MAUs, along with efficiency metrics such as CTRs, Open rates, Clicks & Conversions
- Optimize marketing automation strategies to drive user conversion & engagement
- Co-own the responsibility of new features & programs adoption, along with Product & tech teams Cross-functional collaboration with Business Intelligence & analytics, Product and Tech teams to enhance funnel efficiencies & event integrations
- Work closely with Brand & Content teams to ensure campaign deployment
- Maintain relations with external solution providers to explore new mechanisms and efficient initiatives to increase both retention & engagement of users
- Continuously conduct tests across channels for campaigns and journey flows including segmentation, messaging, frequency, send day/time, personalization
What you bring to the table:
- 2+ years of work experience in Customer Retention Management
- Strong problem-solving skills
- Strong analytical skills and the ability to churn insights from data
- Proven competency in MS Excel
- Prior experience in marketing automation technologies - CleverTap, WebEngage
Perks and benefits:
- Attractive pay package on par with industry standards
- Flexible and meritocratic work culture
- Work environment aligned with diversity and inclusion parameters
- Individuals professional & personal growth via learning & development programs
Job Classification
Industry: InternetFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing - OtherEmployement Type: Full timeContact Details:
Company: UplersLocation(s): Mumbai
Keyskills: Marketing Automation Client Relationship Customer Retention Marketing Strategies
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