Associate - Demand Generation @ Rolling Rock Software

• We are looking for Associate-Demand Generation wholl work hand in hand with Manager - Demand Generation, as well as the upper management of the Marketing team to drive lead generation programs, processes, and systems
• Working closely with other teams within the marketing your role will be to execute our enterprise demand generation strategy along with building, implementing and measuring new systems, processes, and campaigns

• Own the complete lead generation management process from lead capture to follow-up and tracking them through the entire sales cycle.
  
• Coordinate with the prospects and the frontend team to set up business meetings/calls.
  
• Further, briefing the Front-end team about the prospect after conducting secondary research and collating relevant information.
  
• Engage in dialogue to understand client requirements and expectations.
  
• Work collaboratively with Sales.
  
• Team and obtain feedback on the quality of MQLs generated from marketing campaigns.
  
• Track full-funnel lead metrics and provide recommendations: program and campaign investments based on conversion rates.
  
• Measure, analyses, and report campaign performance and deliver weekly campaign performance briefs to leadership.
  
• Drive data capture and management. Provide regular database health checks, cleansing, and augmentation.
  
• Partner closely with product marketing and campaign management teams to ensure proper messaging, timing and execution of one-off and ongoing campaigns across email and web personalization.
  
• Use the latest in account-based marketing technology to run multi-channel campaigns targeting Innovaccers largest customers.
  
• Knowledge of Sales funnel and pipeline structure.
  
• Email Marketing.
  

Health insurance

Life Insurance

Paid vacation leaves

Company Provided Breakfast, Lunch Dinner

Flexible Work Environment