Creative Lead - Bengaluru/Bangalore
- Bluestone
- 2 - 5 years
- Bengaluru
- 2 months ago
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Job Description
Role & responsibilities:
Manage all phases of visual creative development work across channels from concept to completion.
- Spearhead and manage content strategy for both small and large projects.
- Develop internal marketing campaigns that translate objectives across business units into clear and motivating creative strategies.
- Manage, Style and Lead product layouts, photo & video shoots and campaigns.
- Maintain a cohesive visual and thematic style for all projects and campaigns as per the brand guidelines.
- Liaision with social media manager, graphic designers, copywriters, photographers/videographers, and brand manager in the strategic development of messaging and deliverables.
- Develop new concepts to highlight product stories and key messages as per the business requirement as well as medium of communication. Develop detailed templates and references for creative layouts.
- Research market & style trends, consumer needs and competition landscape.
- Conduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner.
- Meet budget requirements by forecasting and managing expenses.
- Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiences.
- Oversee the presentation of final concepts and obtain approvals for deliverables
Requirements:
Bachelors degree in art, design, marketing, or similar fields
Relevant experience in the fashion or lifestyle industry
2 to 5 years experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print.
Understanding and experience with photography (model as well as product shoots), graphic design, video editing, animation, fashion styling etc. to be able to manage all forms of visual content requirements.
Flair for styling. Keen sense on latest styles trends, attention to details
Highly creative with experience in identifying target audiences and devising visuals (static or motion) that engage, inform and motivate.
Brilliant interpersonal and communication skills.
A strategic thinker with a strong creative vision and an eye on business objectives
Job Classification
Industry: Gems & JewelleryFunctional Area: Gems & Jewellery
Role Category: Marketing and Communication - Other
Role: Marketing and Communication - Other
Employement Type: Full time
Contact Details:
Company: BluestoneLocation(s): Bengaluru
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