Manager
- EXL
- 3 - 6 years
- Noida, Gurugram
- 8 months ago
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Job Description
Skills
Skill
SQL Python Dashboard Creation Modeling
Minimum Qualification
Bachelor's Degree
Certification
No data available
Job Description
Responsibilities:
- Conduct in-depth analysis on customer behavior, including customer segmentation and clickstream data analysis from digital assets (mobile app, website, etc.).
- Perform statistical analysis to uncover insights, trends, and patterns in marketing data that will inform decision-making.
- Design and implement A/B testing and experiments to evaluate marketing initiatives and optimize customer acquisition, retention, and engagement strategies.
- Leverage marketing analytics frameworks such as customer segmentation, and attribution analysis to provide strategic insights.
- Use SQL and Python for data extraction, cleaning, and analysis to provide actionable insights from various data sources.
- Prepare and present detailed reports, dashboards, and insights to senior management and executives, distilling complex data into clear and actionable recommendations.
- Assist in preparing executive-level presentations and help drive data-driven decision-making at the leadership level.
- Continuously monitor and evaluate the performance of marketing campaigns, providing recommendations for optimization.
Campus
Job Classification
Industry: Software ProductFunctional Area / Department: Finance & AccountingRole Category: FinanceRole: Finance ManagerEmployement Type: Full timeContact Details:
Company: EXLLocation(s): Noida, Gurugram+ View Contact
Keyskills: Manager
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