Regional Marketing Manager - International @ Phoenix Global Re

Job Description

Designation: Regional Marketing Manager - International Business Office Location: Hosur Position description: Custodian of a product category with effective brand(s) management stemming from 1. Deep consumer insights 2. Marketing communication to maximize brand preference in the respective region. Achieve targeted business results. Primary Responsibilities: To build brand equity for TVS brand across ranges of 2W & 3W Ability to understand the customer category and purchase funnel for brands in respective region. Develop insights for the category by identifying the need / gap. By defining the marketing challenge / problem and developing the 360 communications (ATL/BTL/ Digital) for improvement of brand salience By creating regular marketing communication collaterals and digital artworks meeting the demands of different countries Building marketing campaign for a particular brand(s) in the operating geography Monitoring the brand communication effectiveness and ensuring. desired in shop experience. Lead digitization implementation in country. Maintain MIS for the brand and monitor the target achievement. Periodic reporting and sharing of reports to India. Plan and achieve the targeted retail volume for the brand(s) by closely working with Country manager, distributor and dealers. Plan achievement of NPD volume and market share in respective region Educational qualifications preferred. Category: Bachelor's Degree, master's degree Field specialization: Mechanical Engineering, Automobile, Marketing Degree: MBA, Post Graduate Diploma in Management - PGDM, Bachelor of Engineering - BE, Master of Business Administration

Employement Category:

Employement Type: Full time
Industry: Automobile / Auto Ancillaries
Role Category: Sales / BD
Functional Area: Not Applicable
Role/Responsibilies: Regional Marketing Manager - International

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Keyskills:   Brand Management Marketing Communication Consumer Insights Digital Marketing Market Share Analysis Marketing Campaign