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Assistant Area Sales Manager - Retail Sales - Vadodara @ Berger Paints

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 Assistant Area Sales Manager - Retail Sales - Vadodara

Job Description

Roles and Responsibilities

  • Manage a team of sales professionals to achieve retail channel sales targets in the assigned area.
  • Develop and execute strategies to increase primary and secondary sales through dealerships, distributors, and general trade channels.
  • Handle team performance management, training, and development to ensure high levels of motivation and productivity.
  • Build strong relationships with key customers (dealers) to drive business growth and expand market share.
  • Collaborate with other departments (e.g., marketing) to develop effective promotional activities that support sales goals.

Desired Candidate Profile

  • 7-12 years of experience in Retail Sales or related field (preferably in FMCG industry).
  • MBA/PGDM degree from a reputed institution (any specialization).
  • Proven track record of achieving sales targets through effective team handling and strategy execution.
  • Strong understanding of distribution networks, dealer handling, and retail channel sales principles.

Job Classification

Industry: Chemicals (Paints)
Functional Area / Department: Sales & Business Development
Role Category: Retail & B2C Sales
Role: Area Sales Manager (B2C)
Employement Type: Full time

Contact Details:

Company: Berger Paints
Location(s): Vadodara

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Keyskills:   Team Handling Retail Sales Distribution Channel Sales Primary Sales Dealer Sales Retail Channel Sales Secondary Sales General Trade Distributor Handling

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₹ 9.5-12 Lacs P.A

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Berger Paints

Berger Paints is the second largest paints company in India and one of the top 5 paint companies in Asia. It is headquartered in Kolkata, with 16 strategically located manufacturing units across India (including the subsidiaries), 2 in Nepal, 1 each in Poland and Russia and about 162 stock po...