Digital Marketing Executive @ Novitas Infotech

Job Description

COMPANY DESCRIPTION Laudco Media is the fastest growing digital marketing agency in India according to The Economic Times. We specialise in strategy, marketing, creative and technology enabled digital solutions. The agency works with clients from all industries including fashion & beauty, investment, finance, property, education, tourism, consumer goods, food and beverage, health supplements and pharmacies. JOB DESCRIPTION Vacancy: Paid Marketing Executive Driving business objectives for the agencys clientele through paid marketing activities. Location: Gurgaon MAIN RESPONSIBILITIES: Lead and support the implementation of our paid marketing strategies Examine correlations between prospecting activities, revenue, and budget. Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and HubSpot landing page sources reports. Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition. Collaborate with. marketing teammates to maintain a consistent brand voice and message across all paid programs. Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs. Coordinate, supervise and inspire members of our paid marketing team. Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying. Monitor market intelligence and keep track on competitor movement and market situation Should have hands-on experience in SEO. QUALIFICATIONS / SKILLS: Previous working experience as a Marketing Manager for 1 to 2 year(s). A proven track record of successful marketing campaigns. In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks. Hands-on experience in handling marketing budgets and forecasting/reporting results. Outstanding communication, presentation and leadership skills Excellent organizational and time management skills Strategic thinker with great analytical skills

Employement Category:

Employement Type: Full time
Industry: Advertising / MR / PR / Events
Role Category: NetworkingData Entry
Functional Area: Not Applicable
Role/Responsibilies: Digital Marketing Executive

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Keyskills:   SEO Digital Marketing Marketing Strategy Google Analytics HubSpot Social Media Marketing Market Intelligence Leadership Paid Marketing