Paid Media Executive @ Novitas Infotech

Job Description

Key Responsibilities: Act as a primary point of contact for clients, understanding their business goals, marketing objectives and KPIs. Regularly communicate campaign performance, updates and recommendations clients. Develop comprehensive performance marketing strategies for your clients that align with their goals and budget across a mix of digital channels such PPC, social media advertising and display advertising. Use various analytical tools and platforms to tracks and analyze campaign performance. Measure KPIs converse rates, CTRs, ROAS and other metrics, and provide insights to improve campaign performance. Implement and manage performance marketing campaigns across various platforms which involves creating and optimizing ads, setting up targeting parameters and monitoring budgets. Skills, Qualifications and Experience Required: Solid understanding of performance channels, including paid search (Google Ads, Bing Ads) and Paid Social (Facebook, Instagram, Twitter. LinkedIn) Experience with Data Analysis Tools such as Google Analytics, Facebook Business Manager. A minimum of 2 years of hands-on Paid Media experience Google Ads Certified Google Analytics Certified Excellent written and verbal communications skills Strong creative writing skills Proficiency in Google Docs, Word, Excel, and PowerPoint Highly organized and must be able to multi-task, handling several tasks/projects at one time

Employement Category:

Employement Type: Full time
Industry: Advertising / MR / PR / Events
Role Category: NetworkingData Entry
Functional Area: Not Applicable
Role/Responsibilies: Paid Media Executive

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Keyskills:   Data Analysis Google Analytics Written Communication Verbal Communication Creative Writing Google Docs Microsoft Word Microsoft Excel Microsoft PowerPoint Paid search Paid Social Facebook Business Manager Google Ads Certified Google Analytics Certified Organizational Skills Multitasking