Marketing and Brand Manager @ The Global Skills

Job Description

Job Description Responsibilities: Develop and execute marketing plans, promotions, and campaigns to increase sales and footfall at the retail outlets. Identify new marketing opportunities and strategies to reach a wider audience. Plan and execute BTL (below the line) marketing activities such as events, activations, and experiential marketing campaigns. Manage in-store visual merchandising and create attractive displays to increase customer engagement and boost sales. Design and implement creative visual merchandising strategy for more impact on day to day basis Plan eye catching displays that attract customers to the stores and increase footfall Plan displays and store layout for better product visibility. Change display to promote new product launches and also design special layouts during festivities. Designing advertising campaigns that create brand awareness, generate leads, and promote sales Study and analyse the impact of the visual merchandising strategies. implemented to measure the effectiveness of the VM. Conduct market research to stay up-to-date with industry trends, consumer behavior, and competitor activity. Requirements 5+ years of experience in marketing, preferably in the retail industry. Strong experience in executing BTL marketing activities. Excellent communication and interpersonal skills. Strong analytical and problem-solving skills. Demonstrated ability to develop and implement successful marketing campaigns. Experience with digital marketing platforms, including email marketing, social media advertising, and content marketing. Strong project management skills and ability to multitask in a fast-paced environment. Ability to work independently as well as in a team environment

Employement Category:

Employement Type: Full time
Industry: Others
Role Category: Marketing / CommunicationInternet Marketing
Functional Area: Not Applicable
Role/Responsibilies: Marketing and Brand Manager

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Keyskills:   Marketing Visual Merchandising Market Research Communication Skills Interpersonal Skills Analytical Skills Project Management Digital Marketing Email Marketing Social Media Advertising Content Marketing BTL Marketing Advertising Campaigns ProblemSolving Skills