Performance Marketing Manager @ Audentia Financial

Job Description

Job Summary As the Performance Marketing Manager, you will be responsible for planning, implementing, and optimising performance-based marketing campaigns across various digital channels. Your focus will be on driving high-quality traffic, increasing conversions, and maximising return on investment (ROI). By leveraging your expertise in performance marketing and your leadership skills, you will guide a team of marketers and collaborate with cross-functional teams to ensure the success of our digital marketing initiatives. Responsibilities: Performance Marketing Strategy: Develop and execute the overall performance marketing strategy, aligning it with the company's objectives and growth targets. Campaign Planning and Execution: Lead the planning and execution of performance marketing campaigns, including paid search, social media advertising, display advertising, email marketing, and other digital channels. Budget Management: Effectively allocate marketing budgets across. campaigns to achieve maximum performance and meet set KPIs. Conversion Rate Optimisation (CRO): Continuously analyse campaign performance and conduct A/B tests to optimise conversion rates and improve campaign efficiency. Data Analysis and Insights: Utilise data analytics tools to gather insights, analyse performance metrics, and make data-driven decisions to enhance campaign performance. Team Leadership: Manage and mentor a team of performance marketers, providing guidance, setting clear goals, and fostering a culture of collaboration and excellence. Marketing Technology Integration: Stay informed about the latest marketing technologies, tools, and trends and implement innovative solutions to enhance performance marketing efforts. Performance Reporting: Prepare comprehensive reports on campaign performance, KPIs, and ROI and present findings to stakeholders and leadership. Collaborative Approach: Work closely with cross-functional teams, including content, design, and analytics, to ensure seamless alignment of marketing efforts and support overall business objectives. Industry Best Practices: Keep abreast of industry best practices, the competitive landscape, and emerging trends in performance marketing to identify new opportunities for growth. Qualifications: Bachelor's degree in marketing, Business, or a related field; A Master's degree is a plus. Proven experience (5+ years) in performance marketing or digital marketing, with a track record of successfully managing and optimizing performance campaigns. Strong understanding of performance marketing concepts, platforms, and data analysis. Proficiency in using digital marketing tools and platforms such as Google Ads, Facebook Business Manager, Google Analytics, etc. Analytical mindset with the ability to interpret data and draw actionable insights. Leadership and team management skills, with the ability to motivate and guide a team to achieve exceptional results. Excellent communication and presentation abilities. Strategic thinking and problem-solving skills Ability to thrive in a fast-paced and dynamic environment

Employement Category:

Employement Type: Full time
Industry: Real Estate
Role Category: Marketing / CommunicationInternet Marketing
Functional Area: Not Applicable
Role/Responsibilies: Performance Marketing Manager

+ View Contact

Keyskills:   Digital Marketing Campaign Planning Budget Management Data Analysis Team Leadership Performance Reporting Collaboration Google Analytics Performance Marketing Conversion Rate Optimization Marketing Technology Integration Industry Best Practices Google Ads Facebook Business Manager