Digital Marketing Specialist @ Prathigna. Hr

Job Description

Role Description: We are seeking a talented Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a passion for digital marketing, a strong understanding of current online marketing concepts, and a proven track record of driving results in a software or technology-focused environment. Responsibilities: Develop and execute comprehensive digital marketing strategies to increase brand awareness, generate leads, and drive customer engagement. Manage all aspects of digital marketing campaigns, including but not limited to SEO/SEM, social media marketing, content marketing, and display advertising. Monitor and analyze the performance of digital marketing initiatives using web analytics tools (e.g., Google Analytics) and make data-driven decisions to optimize campaign performance. Collaborate with cross-functional teams including product management, sales, and design to ensure alignment and consistency across all marketing channels. Stay. up-to-date with the latest trends and best practices in digital marketing and identify opportunities for innovation and growth. Requirements: Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Proven experience in digital marketing with a focus on software or technology products/services. In-depth knowledge of digital marketing channels and tactics, including SEO, SEM, social media, campaigns, and content marketing. Strong analytical skills with the ability to interpret data and generate actionable insights. Excellent written and verbal communication skills, with the ability to create compelling content for various digital platforms. Creative thinking and problem-solving abilities, with a proactive and results-driven mindset. Qualifications Social Media Marketing and Digital Marketing skills Experience with web analytics and online marketing Excellent communication skills Ability to work in a team as well as independently Bachelor's degree in Marketing, Communications, or a related field Experience with graphic design and video editing is a plus Send your resume to Email - hidden_email Contact No. - 94hidden_mobile6

Employement Category:

Employement Type: Full time
Industry: Others
Role Category: Product Marketing
Functional Area: Not Applicable
Role/Responsibilies: Digital Marketing Specialist

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Keyskills:   SEO SEM Social Media Marketing Content Marketing Display Advertising Web Analytics Google Analytics