Marketing Coordinator @ Vimuktaye Solutions

Job Description

You are a teacher by choice. You are as passionate about each learners progress as you are about your subject. You can be a subject expert as well as a trusted advisor who our adolescents can look up to. You are comfortable using schemes of work, lesson planning templates, sample papers and a range of textbooks and other teaching and learning resources. You are self-motivated and make time to read and attend relevant training in your subject area and pedagogy. If thats you, the Sancta Maria family beckons you. We invite you to join our growing family of vibrant learners and passionate teachers. We invest in our teachers learning and development and our students learn in a safe and nurturing environment. As a Cambridge International School offering Cambridge Pathway curriculum from Early Years to Grade 12, we are proud to be part of the worlds largest community of international schools. We are looking for immediate joiners. Please include your name and the post you are applying. for in the resume email subject line. Mail your resumes to [email protected] Sancta Maria is committed to safeguarding children and young people. All post holders are subject to appropriate vetting procedures and satisfactory Criminal Background Checks or equivalent covering the previous 10 years employment history. Marketing Coordinator Purpose of Role Reporting to the Principal, this role will play a crucial role in promoting Sancta Maria International School and enhancing its brand image. We are seeking a skilled professional with 2-3 years of experience in both digital and offline marketing. The primary responsibility of this position will be to support the school in planning, coordinating between different stakeholders, implementing, and evaluating various marketing initiatives. Principles Begin with our children and students. Our children and students are at the heart of what we do. Simply,their success is our success. Well-being and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential Health & Safety and safeguarding issues and acting and following up on all concerns appropriately. Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others. Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community. Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement. Key Responsibilities Collaborate with the Head of School and Marketing Head to develop and execute comprehensive marketing plans, both online and offline, to promote the schools programs and activities. Conduct online market research to identify key target audiences and their preferences, ensuring marketing efforts are tailored to meet their needs effectively. Working closely with the agency for running digital marketing campaigns to generate quality leads and support the admissions team in fulfilling enrollment targets by attracting prospective parents through various online channels. Coordinate with the agency to develop engaging and informative visual content that highlights the schools academic programs, extracurricular activities, achievements, community involvement, Testimonies etc. on prominent Social Media Platforms- LinkedIn, Facebook, Instagram, and Twitter. Monitor and respond to online reviews and inquiries in a timely and professional manner. Collaborate with the Agency to manage and optimize digital marketing campaigns, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, and content marketing. Coordinating with the agency and the internal content writer for creating compelling and engaging content for various marketing channels, such as website product pages, blogs, social media platforms, other physical content and newsletters, to attract prospective students and parents. Coordinate with the design team to develop visually appealing marketing collateral, including brochures, flyers, banners, and advertisements, both for print and digital media. Monitor and analyze marketing campaign performance using relevant tools and platforms and prepare reports with key insights and recommendations for improvement. Collaborate with teachers, staff, and students to gather content, testimonials, and stories that showcase the schools achievements and positive impact. Collaborate with internal teams, such as admissions, academics, and events, to align marketing efforts and ensure consistency in messaging and branding. Assist in organizing and executing promotional events, exhibitions, open houses, and school tours to showcase the schools offerings to potential students and parents. Build and maintain relationships with external stakeholders, such as media agencies, advertising partners, vendors, and local community organizations, to maximize marketing reach and impact. Skills, Qualifications and Experience Bachelors or masters degree in marketing, Business Administration, or a related field. Additional certifications in digital marketing will be a plus. Proven experience of 2-3 years in marketing, with a focus on both digital and offline marketing strategies. Strong understanding of digital marketing channels, tools, and best practices, including SEO, SEM, social media platforms, email marketing, and content marketing. Experience in managing and optimizing digital marketing campaigns, including budget allocation and performance tracking. Proficiency in using marketing analytics tools, such as Google Analytics, Hootsuite, SEMrush, other social media analytics platforms, and email marketing software. Excellent written and verbal communication skills, with the ability to create compelling content for different marketing channels. Creativity and attention to detail in designing collateral and advertisements. Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously and meeting deadlines. Strong analytical and problem-solving skills, with the ability to interpret data and derive actionable insights. Previous experience in the education industry or with educational institutions is preferred but not mandatory. Proactive mindset with a passion for staying up to date with the latest marketing trends and techniques. Location Sancta Maria International School, Serilingampally, India Commitment to Safeguarding Principles All candidates joining us will be subject to criminal background checks covering the last 10 years of countries that they have lived and worked in, identity checks, qualification checks and employment checks to include an exploration of any gaps within employment and at least two satisfactory references, all of which must be received before your start date

Employement Category:

Employement Type: Full time
Industry: Education / Training
Role Category: Product Marketing
Functional Area: Not Applicable
Role/Responsibilies: Marketing Coordinator

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Keyskills:   digital marketing offline marketing social media marketing content marketing search engine optimization search engine marketing marketing analytics written communication verbal communication creativity analytical skills online market research attention to detail problemsolving skills education industry knowledge proactive mindset