Zonal Marketing Manager - BTL
- Muthoot FinCorp (MFL)
- 4 - 9 years
- Jaipur
- 7 months ago
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Job Description
Role will majorly revolve around BTL activity and lead generation and closure through BTL activities.
Closely work on:
- Working on Digital strategy for all product lines.
- Work across website, digital channels, etc. to generate leads and conversions while managing the overall digital marketing budget.
- Work with digital agencies to execute the company strategy on digital platforms.
- Own the website from a design, experience and customer journey perspective.
- Leveraging the website for promoting the brand as well as generating leads through website visits.
Reputation management through the various social media channels of the company.
Job & Responsibilities:
- Be: The Marketing Leadership and the SPOC at the zonal level & Be the lead for PR and internal communication too
- Translate brand positioning, personality, imagery & values into local language/ culture/tradition (Adaptation & Innovation at local level in consideration with geographical, cultural & diversity related factors)
- Implement brand initiatives & Be: custodian of brand guidelines
- To: Contribute marketing perspectives & thinking at the zonal level towards building & executing holistic business plans & activities
- To: Manage Marketing MIS/Insights at the zonal level and oversee execution and track outcomes & metrics
- To: Lead development of branch specific and within that customer-segment specific BTL Plans
- Implementation of Central Marketing programs with report back to HO/ZO and Lead for Zonal Level Marketing, PR & Internal Communications prog. and advising RM/AMs in driving & implementations
- Identifying, empaneling and managing marketing services agencies at zonal and if required at even granular level
- To: Define, drive and follow a process for collecting & sharing market information, including competitive information
- Tracking & Reporting ZO level metrics & insights for development of Marketing initiatives
Skills & Qualification
- 4+ years of industrial experience in the similar domain
- Postgraduates in Marketing with similar certification would be an advantage
- A thorough working knowledge of the regulatory environment, including BTL and ATL
- Excellent communication skills with fluency in local language is mandatory
Job Classification
Industry: NBFC (Micro Finance)Functional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing - OtherEmployement Type: Full timeContact Details:
Company: Muthoot FinCorp (MFL)Location(s): Jaipur
Keyskills: Marketing Strategy Promotional Campaigns Internal Communication Btl Activity SEM Promotions Marketing Initiatives Sem / Seo Press Release Marketing Activities Brand Positioning Seo Marketing Campaign Planning MIS Btl Marketing Brand Awareness SEO
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