Marketing Lead (Senior Manager) - Global @ Unnati

Job Description

As a Marketing Lead (Senior Manager) - Global, you will be responsible for campaigns across online & offline channels, to achieve KPIs for global regions, optimize CRM campaigns & campaign driving new customer acquisition.

What you will do:

-Planning, executing, managing and analysing campaigns across online & offline channels (social media, search engines, newsletters) to achieve KPIs for global regions specially USA, followed by EMEA &
Asia Pacific
-Optimizing CRM campaigns & newsletter based on performance and engagement data
-Communicating clearly to management level with the plans, status, challenges to meeting objectives
-Monitoring the rollout of different campaign that drives new customer acquisition, and providing a journey to nurture the leads
-Reviewing the attribution model requirement across all acquisition channels to understand the value of the channels in the user journey

What you need to have:

-5-6 yrs of experience in performance & digital marketing for global regions, mainly USA followed by EMEA & Asia Pacific
-Willingness to work during hours aligned with the US market
-Ability and experience to work to implement strategic and conceptual thinking across editorial, content and campaigns is a definite plus
-Digitally experienced and understanding of the foundations of lead generation, digital advertising, and events
-Detail-orientation and organization skills
-Strong interpersonal skills
-Ability to work independently, take initiative, assume ownership
-Good co-ordination skills and follow through
-Motivation and willingness to work overtime during peak activity periods

Employement Category:

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Keyskills:   marketing campaigns performance lead generation crm digital advertising digital lead