Retention Marketing Manager @ Live Connections

Job Description

About The Company Select Brands operates under the umbrella of a multi-brand model, focusing on developing consumer brands across various categories with a digital-first approach. Our target markets include niche segments such as Home & Decor, Personal Care, Grocery Gourmet, and DIY & STEM Toys. Presently, we have two live brands: Kyari.co Robotbanao.com Job Summary: We are seeking an experienced and innovative Retention Marketing Manager to join our company. You will be responsible for developing and executing retention strategies aimed at increasing customer lifetime value, reducing churn, and fostering long-term relationships with our consumer base. This role requires a data-driven approach, creative thinking, and a deep understanding of customer behavior. Responsibilities: Retention Strategy Development: Develop comprehensive retention strategies focused on engaging and retaining D2customers, utilizing various channels and touchpoints. Segment the customer base and. personalize retention initiatives based on behavioral patterns, preferences, and lifecycle stages. Loyalty Program Management: Plan, implement, and optimize customer loyalty programs aimed at incentivizing repeat purchases and enhancing customer loyalty. Analyze program performance, assess ROI, and make data-driven adjustments to improve program effectiveness. Email and CRM Campaigns: Create and execute targeted email campaigns, newsletters, and CRM initiatives to nurture customer relationships and drive engagement. Develop personalized content and messaging strategies to increase customer re-engagement and retention. Customer Insights and Analysis: Utilize data analytics and customer insights to understand behavior, identify retention opportunities, and predict churn risk factors. Conduct A/B testing, analyze campaign results, and derive actionable insights for continuous improvement. Cross-functional Collaboration: Collaborate with marketing, product, and customer service teams to align retention strategies with overall business objectives and product enhancements. Communicate customer insights and trends to relevant stakeholders for informed decision-making. Referral and Advocacy Programs: Develop and manage referral programs, encouraging satisfied customers to advocate for the brand and drive new customer acquisition. Monitor referral program performance and optimize for maximum impact on customer retention and acquisition. Qualifications and Skills: Bachelor's degree in Marketing, Business, or related field. Master's degree or certifications in Marketing is advantageous. X years of proven experience in retention marketing or CRM roles, preferably in a D2C or e-commerce setting. Proficiency in CRM tools, email marketing platforms, and analytics tools (e.g., Salesforce, Mailchimp, Google Analytics). Strong analytical skills with the ability to interpret data, generate insights, and drive actionable recommendations. Creative thinking and strategic mindset with a customer-centric approach. Excellent communication, project management, and team collaboration skills

Employement Category:

Employement Type: Full time
Industry: Retail
Role Category: Sales / BD
Functional Area: Not Applicable
Role/Responsibilies: Retention Marketing Manager

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Keyskills:   Customer Relationship Management Data Analytics Email Marketing Marketing Business CRM Analytics Salesforce Mailchimp Google Analytics Communication Project Management Team Collaboration Retention Marketing Customer Insights Crossfunctional Collaboration Referral Programs Advocacy Programs