Senior Executive - Content Marketing/Digital @ RyTe4U Consultants

Job Description

Develop and execute a holistic content marketing calendar: develop a holistic content marketing calendar based on prioritized themes/topics for each of four quarters in a year. Drive effective execution both in terms of publishing and distribution. Proliferation of product messaging: Develop both short- and long-form content pieces that subtly drive our product messaging and differentiators. Work with product marketing and product management teams to identify themes for such content assets. Contribute to SEO/SEM objectives: experience in SEO content writing independently and drive SEO objectives of content following the best practices. Subject matter. expertise: develop subject matter expertise in cognitive procurement, and AI/ML capabilities from the perspective of content marketing. Signature content marketing assets: Develop and distribute signature content marketing assets based on practitioner point of views (PoVs) gathered from internal and external stakeholders. Skills And Expertise Overall 4 - 8 years" experience in enterprise software/SaaS continent marketing, with demonstrated experience in developing both short and long-form content marketing assets. Bachelor of Technology (B. Tech)/Bachelor of Engineering (B.E); Master's degree preferred, but not necessary. Excellent writing and communication skills. Strong project management and organizational skills. Should be able to work effectively across cross-functional teams. (ref:iimjobs.com

Employement Category:

Employement Type: Full time
Industry: IT Services & Consulting
Role Category: Internet Marketing
Functional Area: Not Applicable
Role/Responsibilies: Senior Executive - Content Marketing/Digital

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Keyskills:   Content Marketing Digital Marketing Enterprise Software SaaS SEO SEM Product Marketing Product Management Subject Matter Expertise Writing Communication Project Management Cognitive Procurement AIML Organizational Skills