Digital Marketing Specialist - Mumbai @ Morpheus Human

Job Description

• We are seeking a talented and driven Google Ads Marketing Specialist to join our marketing team. The ideal candidate will have a strong understanding of Google Ads and digital marketing strategies, with the ability to create and manage effective advertising campaigns. As a Google Ads Marketing Specialist , you will play a crucial role in driving targeted traffic, increasing brand visibility, and optimizing campaign performance.
  
  
  Job Title: Digital Marketing Specialist - Ecommerce Healthcare Industry - Mumbai
  
  Responsibilities:
  
  Campaign Strategy and Planning:
  
  
  Develop and execute Google Ads campaigns that align with overall marketing goals and objectives.
  
  Conduct thorough keyword research and audience analysis to identify opportunities for targeting.
  
  Ad Creation and Optimization:
  
  Create compelling and effective ad copy that resonates with the target audience.
  
  Design and test various ad formats, headlines, and visuals for optimal performance.
  
  Continuously monitor and optimize campaigns to improve click-through rates (CTR), conversion rates, and other key metrics.
  
  Keyword Management:
  
  Perform ongoing keyword research to discover new opportunities and refine existing keyword lists.
  
  Implement negative keywords to improve campaign relevancy and reduce wasted ad spend.
  
  Budget Management:
  
  Manage campaign budgets effectively to maximize ROI while staying within allocated budgets.
  
  Monitor daily and weekly spending to ensure campaigns are performing as planned.
  
  Performance Analysis and Reporting:
  
  Analyze campaign data, track key performance indicators (KPIs), and provide regular reports on campaign performance.
  
  Identify trends, insights, and areas for improvement, and make data-driven recommendations.
  
  A/B Testing and Experimentation:
  
  Plan and execute A/B tests to evaluate ad variations, landing pages, and targeting strategies.
  
  Use test results to optimize campaigns and improve overall performance.
  
  Stay Current with Industry Trends:
  
  Keep up-to-date with the latest trends and developments in Google Ads, digital marketing, and online advertising.
  
  Implement best practices and innovative strategies to stay ahead of the competition. 
• Key Skills: Key Skills:
  
  Good communication skills
  
  Mandatory - Google Ads, online marketing
  
  Industry: Open
  
  Gender: Open
  
  Qualification: Graduate
  
  Experience: 5 to 6 years
  
  Job Location: Juhu, Mumbai
  
  Working Days: 6 days (9 to 6pm)

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Keyskills:   internet marketing ecommerce development digital marketing