Content Marketing Expert
- Sigma Infosolutions
- 5 - 7 years
- Bengaluru
- 12 months ago
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Job Description
content="About the Role:We are looking for a strategic and creative Content Marketing Expert to develop and execute impactful content and campaign strategies. The ideal candidate will play a pivotal role in establishing Sigma / LendFoundry as a thought leader in the industry by crafting compelling, high-quality content that resonates with our audience.This role offers the opportunity to collaborate closely with the Executive Team at a fast-growing Enterprise SaaS company. We are looking for a self-driven professional who thrives in an autonomous work environment and can take full ownership of content marketing initiatives.Key Responsibilities:Content Strategy Development:Develop and execute a content strategy that amplifies Sigma / LendFoundry s products and services while reinforcing thought leadership.Research and identify relevant industry topics to create engaging, data-driven, and value-packed content.Write and edit original, high-impact content including - Blog posts (long-form short-form), eBooks whitepapers, Press releases, Case studies, Infographics, Presentations, Sales collateral, Video and podcast scripts, Website and social media contentContent Repurposing Distribution:Identify the best storytelling formats to maximize engagement.Repurpose content into various formats (e.g., blog posts into infographics, whitepapers into webinars) to enhance brand impact across multiple channels.Work cross-functionally with Sales, Delivery, and external agencies to align content strategy with overall marketing initiatives.Content Execution Performance Tracking:Ensure on-time execution and publishing of content across organic, paid, online, and offline channels.Monitor content performance and analyze key metrics to optimize future campaigns.Continuously improve content strategies based on data-driven insights and industry trends.Required Skills Qualifications:5+ years of experience in content marketing and communications (preferably in the NorthAmerican market) within technology-focused companies.Exceptional storytelling ability with a strong capacity to craft compelling product narratives.High proficiency in business writing - strong grammar, style, and creative writing skills.Experience in developing storyboards for solution and corporate presentations.SEO expertise - ability to conduct keyword research and optimize content for search engines.Proven experience in writing for senior executive audiences with a strategic approach to messaging.Why Join UsWork closely with the Executive Team in a high-growth Enterprise Software solutions SaaS environment.Shape the brand voice of a rapidly growing tech company.Opportunity to innovate and lead content strategy for a global audience.Competitive compensation growth opportunities.If youre a passionate storyteller with a knack for strategic content creation, we d love to hear from you! "/>
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing - OtherEmployement Type: Full timeContact Details:
Company: Sigma InfosolutionsLocation(s): Bengaluru
Keyskills: Content strategy Publishing Social media Creative writing content marketing SEO Strategy development Enterprise software Software solutions creative content
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Sigma Infosolutions
Sigma Infosolutions is a global IT & Product Engineering Services company. We are headquartered in Irvine, CA with offices in Bangalore & Ahmedabad in India. We are an ISO 9001: 2008 & ISO 27001: 2005 certified company with a team of 280+ full time professionals. We s...
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