Senior Executive
- EXL
- 0 - 2 years
- Kochi
- 8 months ago
- Email to a friend
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Job Description
Basic Section
Number of Positions 1
Band A2
Band Name Senior Executive
Cost Code D013911
Campus/Non Campus NON CAMPUS
Employment Type Permanent
Requisition Type New
Max CTC 250000.0000 - 500000.0000
Complexity level Back Office (Complexity Level 3)
Work Type Hybrid working partly from home and partly from office
Organisational
Skills
Skill
Communication salesforce
Minimum Qualification
Bachelor's Degree
Certification
No data available
Job Description
As a Marketing Automation Specialist, you will be responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with designers, developers, and project managers this role will implement all programmatic and operational initiatives through the marketing automation platform.
Roles and Responsibilities
Responsible for email marketing program development and execution, testing, and deployment, and continually evaluate these for improvements.
Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
Requirements
Knowledge of database management concepts and best practices.
Strong working knowledge of Salesforce.com. especially email studio, journey builder
Basic knowledge of HTML/CSS and responsive designs
Basic knowledge of email testing platform.
Must have superior communication skills, both written and verbal.
Must be highly organized and self-motivated with a sense of urgency.
Capable of handling multiple tasks with competing priorities under minimal supervision.
Excellent attention to detail.
Job Classification
Industry: Software ProductFunctional Area / Department: OtherRole Category: OtherRole: OtherEmployement Type: Full timeContact Details:
Company: EXLLocation(s): Kochi+ View Contact
Keyskills: Senior Executive
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