Deputy Brand Manager
- Narayana Health (NH)
- 6 - 10 years
- Bengaluru
- 7 months ago
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Job Description
Job Purpose
- Drive brand adoption and growth by tailoring the corporate brand strategy for priority target markets.
- Ensure consistent brand messaging across all marketing initiatives and communications to uphold brand integrity.
Knowledge, Skills and Experience
- Graduation/ Post Graduation in Marketing & Communication
- 6-10 years of experience
- Excellent written communications skills
- Experience in campaign designing, planning & execution.
- Worked closely with advertising/design and media buying agencies
Key Responsibility
- Brand Standardisation - Execute brand standardisation initiative for Narayana Hospitals and other verticals.
- Creative Development - Create compelling content (written, visual) that resonates with the target audience and amplifies the brand message.
- Manage and oversee brand assets, ensuring consistent brand identity across all marketing materials.
- Work closely with design and content teams to develop compelling and consistent brand materials.
- Develop group-level campaigns aimed at increasing Brand Awareness (TOM & Unaided) and Consideration
- Coordinate and manage units marketing initiatives to ensure consistent brand messaging to enhance overall brand awareness and consideration.
- Stakeholder Management - Collaborate with internal/cross functional teams to ensure consistent brand messaging across all channels.
- Monitoring: Track and analyse key performance indicators to measure the success of corporate and unit marketing initiatives. and execution of marketing campaigns and events.
- Liaison with internal finance and purchase team to ensure timely approvals and payments.
Job Classification
Industry: Medical Services / HospitalFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Brand ManagementEmployement Type: Full timeContact Details:
Company: Narayana Health (NH)Location(s): Bengaluru
Keyskills: Brand Marketing Brand Management Brand Strategy Campaign Planning Brand Campaigns Brand Planning Brand Promotion Brand Communication
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