Digital Marketing Manager @ Akrati Jewels Inc

Job Description

About Us: Friendly Diamonds is a trailblazing brand that champions ethical practices in the lab-grown diamond industry. Committed to transparency, innovation, and sustainability, we are seeking a results-driven and creative Digital Marketing Manager to lead our digital initiatives and propel our brand to new heights. Responsibilities: Digital Strategy: Develop and execute comprehensive digital marketing strategies aligned with overall business goals. Oversee the planning, implementation, and optimization of online marketing campaigns across various channels. Social Media Management: Drive the social media strategy, creating engaging content and managing platforms to enhance brand visibility. Analyze social media metrics to measure the success of campaigns and identify areas for improvement. Content Marketing: Collaborate with the content team to create compelling and shareable content that aligns with digital marketing goals. Utilize content for lead generation. brand awareness, and audience engagement. SEO and SEM: Lead SEO efforts to optimize website content and improve organic search rankings. Manage and optimize paid search campaigns for maximum ROI. Email Marketing: Develop and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis. Nurture and grow the email subscriber base. Analytics and Reporting: Utilize analytics tools to measure the performance of digital marketing campaigns. Provide regular reports with insights and recommendations for improvement. Budget Management: Manage and allocate digital marketing budgets effectively, ensuring cost efficiency and maximum impact. Qualifications: Bachelor's degree in Marketing, Digital Marketing, or a related field. Proven experience in digital marketing, with a focus on strategy development and execution. Strong understanding of SEO, SEM, social media, and email marketing best practices. Analytical mindset with the ability to interpret data and derive actionable insights. Proficiency in digital marketing tools and platforms. Excellent communication and interpersonal skills. Creative thinker with a passion for staying ahead of industry trends. If you're ready to shape the digital presence of a pioneering brand and drive meaningful impact through digital marketing, we invite you to join our team at Friendly Diamonds

Employement Category:

Employement Type: Full time
Industry: Gems / Jewellery
Role Category: Internet MarketingMarketing / Communication
Functional Area: Not Applicable
Role/Responsibilies: Digital Marketing Manager

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Keyskills:   Digital Marketing Social Media Management Content Marketing SEO SEM Email Marketing Analytics Budget Management Communication Interpersonal Skills