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Data Acquisition and Enrichment (Marketing) @ Cvent

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 Data Acquisition and Enrichment (Marketing)

Job Description

Role & responsibilities

Global Data acquisition/build/Enrichment via B2B data suppliers or bespoke.

  • Account and contact profiling/Accuracy check using publicly available data.
  • Work with cross-functional teams on data Growth/Data Utilization/Performance.
  • Delivery of Data Health KPIs to prove marketing return on Data investment.
  • Develop and enhance marketing database accuracy and conversion to improve business efficiency.
  • Work with cross-functional teams to resolve data discrepancies and system specific issues.

What you will need for this role:

Preferred candidate profile


  • 7- 10 years of relevant professional work experience.
  • Experience in enterprise-grade database systems. Ability to write SQL queries to carry out data transformation, data investigations & ad-hoc analysis.
  • Proficient in MS Office Suite (Excel/Word/PPT etc.).
  • Any Reporting tool (like Tableau, Power BI) will have added advantages.
  • Understanding of B2B marketing data management and manipulation.
  • Fair understanding of marketing platforms like Marketo, Salesforce and other CRM systems.
  • An analytical and inquisitive approach to B2B marketing data.
  • Strong organizational skills and the ability to prioritize and meet deadlines.
  • Strong communication skills (Verbal & written); ability to provide concise, clear reporting and actionable analysis.
  • Strong project management and stakeholder management skills.
  • Understanding of 3rd party data source like ZoomInfo, Hoovers, Salesintel, Demandbase etc. for data orchestration is highly desirable.

Job Classification

Industry: Software Product
Functional Area / Department: Marketing & Communication
Role Category: Marketing
Role: Marketing - Other
Employement Type: Full time

Contact Details:

Company: Cvent
Location(s): Noida, Gurugram

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Keyskills:   database vendor coordination Data Extraction Data Mining Data Cleansing SQL Zoominfo

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Cvent

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 5...