Sr. Digital Marketing Manager
- 360 Degree Cloud
- 10 - 11 years
- Noida, Gurugram
- 9 months ago
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Job Description
Job Summary:
We are looking for a results-driven Digital Marketing Manager with 7+ years of experience in Google Ads, LinkedIn Ads, and ABM strategy for B2B IT/SaaS companies. The ideal candidate will have a strong background in performance marketing, SQL generation, CAC vs. ROI optimization, and demand generation across international markets (US, EMEA, APAC, AUS, Africa).
This role involves developing, executing, and optimizing paid campaigns across multiple platforms, driving high-quality leads, and continuously improving conversion rates and cost efficiency. You will also play a key role in funnel analysis, multi-touch attribution, and marketing automation.
Key Responsibilities: Performance Marketing Demand Generation: - Develop and manage high-impact paid campaigns on Google Ads, LinkedIn Ads, Meta Ads, and programmatic platforms for B2B SaaS IT services.
- Optimize ad performance to improve CAC, maximize SQLs, and drive a 5x+ ROI on paid channels.
- Create and manage ABM campaigns to engage high-value enterprise accounts and drive pipeline growth.
- Implement retargeting and lookalike audience strategies to increase lead conversion.
- Plan and execute full-funnel marketing strategies to nurture prospects and accelerate deal closures.
- Conduct A/B testing and CRO (Conversion Rate Optimization) to improve ad performance and lead quality.
- Utilize multi-touch attribution models to measure campaign effectiveness and optimize spend.
- Align paid media efforts with organic marketing, email automation, and outbound sales for a seamless demand generation engine.
- Track, analyze, and report on key KPIs, including CAC, SQL conversion, ROAS, and pipeline contribution.
- Use analytics tools like Google Analytics, WebEngage, and MoEngage to gain insights and refine strategies.
- Must have handled a minimum ad budget of $20,000 per month and optimized spending for maximum ROI.
- Prepare performance dashboards and data-driven insights for leadership.
- Develop and execute Account-Based Marketing (ABM) strategies for enterprise sales acceleration.
- Work closely with Sales, Product, and Customer Success to align marketing efforts with revenue goals.
- Oversee global demand generation efforts across US, EMEA, APAC, and other key markets.
- 7+ years of experience in B2B IT/SaaS digital marketing with a focus on Google Ads, LinkedIn Ads, and ABM strategy.
- Proven ability to scale international lead generation campaigns while optimizing for CAC and SQL quality.
- Hands-on experience in paid media, demand generation, funnel optimization, and marketing automation.
- Strong analytical mindset with expertise in Google Analytics, MoEngage, WebEngage, and multi-touch attribution.
- Experience handling a minimum ad budget of $20,000 per month while driving high ROI.
- Experience working in cross-functional teams and collaborating with sales, product, and leadership teams.
- Strong project management skills with the ability to execute and optimize marketing campaigns effectively.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: 360 Degree CloudLocation(s): Noida, Gurugram+ View Contact
Keyskills: IT services CRO Google Analytics Analytical Project management Product sales Budgeting Digital marketing SQL marketing automation
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