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Area Sales Manager - Project Sales - Ludhiana + Jalandhar @ Berger Paints

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 Area Sales Manager - Project Sales - Ludhiana + Jalandhar

Job Description


Role Overview:

We are looking for an experienced and dynamic Project Sales Manager to lead and drive our institutional sales efforts across the North Region. This role will involve managing a high-performing team, developing strategic partnerships, and identifying key project opportunities within the paints and building materials industry. The Project Sales Manager will play a crucial role in expanding the reach of our brand through successful collaborations with architects, builders, consultants, and other industry professionals.


Key Responsibilities:


  • Institutional Sales Development:
    • Lead institutional sales efforts by engaging with architects, builders, consultants, and color consultants to secure large-scale project orders for our product portfolio.
    • Identify and prospect key project opportunities across the North Region, focusing on high-value projects in both residential and commercial sectors.
    • Manage and grow a robust pipeline of project opportunities, ensuring consistent revenue growth.

  • Business Development & Key Account Management:
    • Develop and execute strategic business development initiatives to expand the brand presence in the project sales segment.
    • Build and nurture long-term relationships with key stakeholders, including builders, architects, and consultants, to drive continuous business growth.
    • Oversee key account management, ensuring a high level of customer satisfaction and repeat business through exceptional service delivery and follow-up.

  • Strategic Alliances & Partnerships:
    • Establish and manage strategic alliances with industry professionals, including builders, architects, and color consultants, to enhance project reach and brand visibility.
    • Leverage these partnerships to generate referrals and word-of-mouth recommendations, establishing our brand as the preferred choice in the market.

  • Sales Team Management & Training:
    • Lead, mentor, and motivate a team of sales professionals to achieve monthly and annual sales targets.
    • Conduct regular training and development sessions for the sales team to enhance their product knowledge, sales techniques, and project management skills.
    • Set clear performance goals and KPIs for the team, and regularly assess progress to ensure sales objectives are met.

  • Market Intelligence & Reporting:
    • Stay up to date with industry trends, competitor activities, and market demands to identify new business opportunities.
    • Provide detailed sales reports and market analysis to senior management, offering insights into market conditions and recommending strategies for growth.

Education & Experience Requirements:

  • Essential:
    • Graduate
    • MBA in Marketing or a related field

  • Experience:
    • 10-12 years of experience in project sales, with a strong focus on institutional sales in the paints, building materials, or related industries.
    • Proven track record in managing large-scale projects, building relationships with key accounts, and driving sales growth through strategic partnerships.

Job Classification

Industry: Chemicals (Paints)
Functional Area / Department: Sales & Business Development
Role Category: Enterprise & B2B Sales
Role: Area Sales Manager (B2B)
Employement Type: Full time

Contact Details:

Company: Berger Paints
Location(s): Jalandhar

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Keyskills:   Project Sales Key Account Management Institutional Sales Government Projects Government Sales Key Accounts Contractors architect B2B Sales Specifications builder Business Development Corporate Sales

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₹ 12-15 Lacs P.A

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Berger Paints

Berger Paints is the second largest paints company in India and one of the top 5 paint companies in Asia. It is headquartered in Kolkata, with 16 strategically located manufacturing units across India (including the subsidiaries), 2 in Nepal, 1 each in Poland and Russia and about 162 stock po...