Roles & Responsibilities:
Prepare the Modern Trade sales strategy & growth plans in line with business strategy.
Key responsibility is to drive profitability and deliver on the revenue and share parameters.
Align and execute trade marketing and trade promotions interventions with the modern trade sales strategy and overall business strategy.
Category management and promotion planning.
Driving operational efficiency for modern trade channel.
Monitoring performance and taking corrective actions.
Work within allocated promotional cost and ensure effective spending in driving sales and brand building.
Lead resource for planning and negotiating for in-store activations, merchandising, sell-out plans with the accounts.
Provide trade information, competitor's activities, and market intelligence to company.
Manage a large workforce across the Modern Trade channel.
Manage and review outstation outlets through frequent market visits and liaising with local sales management.
Desired Candidate Profile:
Strong Relationship building skills
Ability to lead and motivate a high-performance sales team
Keyskills: personal care food trade fmcg sales fmcg hygiene modern products non