Branch Manager in a Leading Stock Broking MNC @ Fortune Human Capital

To deliver strong sales growth and profitability in the branch

# To drive the sales targets for the branch and build teams as per company's annual target and over all objectives
# To maximize branch profits by achieving targeted fee income & effective cost management
# To effectively deploy schemes & prioritize sales of high revenue products
# To plan and execute various local level initiatives to ensure business momentum and direction
# To monitor individual and team performance and take steps to improve productivity and correct deviations if any

# To monitor and foster all daily operations of the branch
# To handle a team of Dealers, Relationship managers and Back office executives and motivate them in target achievements
# To manage operations, broking and other product sales, customer service, and risk management in the branch
# To monitor client servicing metrics, develop relationship marketing programs & motivate SMs & channel partners to display highest levels of client servicing standards
# To send periodic reports to HO for market share analytics for different product lines, sales volume & fee income, new product launches, new clients, new channel partner/cross-sell tie-ups & changes/improvement in business plans
# To ensure security of the physical assets of the branch
# To oversee and ensure adherence to the Risk compliance and Statutory compliance policies

To execute the Client acquisition and Client engagement drives for achieving budgeted targets
# To set and monitor process for client acquisition and institutionalize cross selling of financial products
# To plan and execute local area programs and referrals programs for new client acquisition
# To disseminate research based advisory services to clients based on recommendations given by In-house Research team.
# To engage in new and innovative business planning activities locally to increase client acquisition and Branch profitability
# To focus on retention of customers , higher revenue generation and referral activities
# To continuously scan the local market penetration & competitive offerings & report on emerging trends for different product lines
# To ensure proper implementation and usage of Lead management system (LMS) & IMS at the branch in coordination with HO team
# To ensure client records are up to date in terms of financial details & contactability and run data analytics on them on periodic basis
# To ensure speedy resolution of client queries and grievances to maximize satisfaction levels
# To ensure acquisition of margin trade funding ( MTF) and trader customers with necessary margins
# To continuously scan the local market penetration & competitive offerings & report on emerging trends for different product lines

# To ensure multi product targets are attained at the branch.
# To regularly attend trainings and learn about the alternate products offered and ensure all branch employees attend training & are aware of alternate products
# To increase business through cross-selling initiatives & innovative product mixes
# To use alternate products to activate inactive customers

# To ensure adequate compliance to KYC norms, processes & documentation for client profiling
# To ensure adherence of all regulatory compliances & critical policies set by HO

# To develop a dedicated team with specialized skill-sets mapped to customer segments

# To manage branch attrition
# To ensure that requisite product & behavioral trainings are imparted in the branches in conjunction with the HR dept

3) Job Purpose of Direct Reports

a) Dealers: To punch equity deals for clients as per their requirements, to disseminate research recommendations to clients and ensuring compliance and regulatory standards are met.

b) Relationship Managers: To increase the business & profitability by marketing / selling targeted financial products and services to the customers, creating new clients by effective networking and promoting product propositions & retaining clients by strong customer relationship management

c) Back Office Executives: To foster enhancement of brand value & customer satisfaction by effective client servicing & relationship management

The critical skill sets required to meet these challenges are excellent implementation skills, strong business and analytical skills, strong product knowledge, superior communication skills, integration and controlling skills, people management skills, a strong local network and high target and customer service orientation.

The education & experience required to fulfill this profile are a Post - Graduate or an MBA with minimum 6-8 yrs of experience in selling financial services products and managing branch administration