Manager - Campaign Management - CRM
- Samsung India
- 3 to 8 Yrs
- Noida, Gurugram
- 11 months ago
- Email to a friend
- Report this job
Job Description
- Campaign Planning for Cross-Sell of Ecosystem products and Lifecycle Management (LCM) from business side.
Key Objectives of the Position :
- This position is created to own the planning for Cross-Sell for ecosystem products, Lifecycle Management (LCM) Campaign activities in CRM team.
Areas of Responsibility :
- Be responsible for Cross-Sell of ecosystem products to IM consumers and drive additional revenue and increase Attach Rate
- Be responsible for conceptualizing, planning and defining the key campaigns in LCM efforts for post-purchase consumers
- Coordinate with execution teams to get - Always on- campaigns executed. Be responsible for their timely execution and drive the engagement KPIs (such as engagement rate %)
- Devise an LCM strategy to plan for relevant campaigns based on Consumer Tiers, channel preference and life stage
- Be responsible for high quality Content/Creatives for IM campaigns, output managed via Cheil team
- Constantly be on the lookout for new ways to engage with consumers via internal thinking, team collaboration and industry benchmarking
- This position will also collaborate with cross-functional teams (Retail, .com, Products etc) to create campaigns and to seek budgets as needed
- Engage in dialogues with partners to create complimentary capabilities for CRM efforts
Employement Category:
Employement Type: Full timeIndustry: Consumer Durables / Electronics
Role Category: Sales / BD
Functional Area: Not Applicable
Role/Responsibilies: Manager - Campaign Management - CRM
Contact Details:
Company: Samsung IndiaLocation(s): Noida, Gurugram
Keyskills: campaign planning team collaboration Business Information Services Library
Similar positions
Samsung India
Who are we:Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, ...
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in
