Ecommerce Marketing Manager
- Conceptualizing strategic product marketing plans for a product or service through market research, competitive analysis, pricing, customer engagement, and business planning.
- Understanding the business problem or needs of internal departments or other Collaborative brands and devising communication solutions in terms of collaterals, activities, media strategy, etc.
- Strategizing and Executing end to end Marketing offers for The Brand, Website & App.
- E. commerce marketing (D2C) - Marketing online and converting them into possible conversions.
- Inventory Management - Keeping a track of all the products required for Marketing offers as well as looking after the ordering and inwarding of the same.
- Content Creation - Visualizing the scope of offers Briefing, and Coordinating with different departments for getting all the collaterals made according to the vision.
- Growth marketing - understand consumers' shopping behaviour and plan marketing strategies on the same
- Brand Collaboration & Alliances - Looking after partner brands to collaborate with for better sales revenue and brand awareness.
- Planning and executive Retention Campaigns for Repeat purchasers
- Online Merchandising - Looking after the website/app operations and also helping in product cataloguing on Shopify.
- Agency Coordination - Coordinating with different agencies to execute different tasks related to marketing.
- End to End strategy & Execution of new product launches
Keyskills: strategy online merchandising market research sales analysis planning media strategy content creation
Axis My India is one of India's leading innovative media houses. With over two decades of robust presence in Mass Media Advertising, Marketing Solutions, Printing Technology, Market Research & Survey and On-Ground Rural Activation.