Marketing and Branding Manager
- Triumph
- 5 to 7 Yrs
- Kolkata
- 6 years ago
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Job Description
Responsibilities:
- creating promotional information to drive business
- coordinating multiple channels of marketing strategies
- managing budgets for marketing campaigns
- testing new marketing opportunities
- building relationships with media outlets
- directing social media strategies
- evaluating performances of marketing campaigns
- troubleshooting marketing campaigns that are not performing well
- monitoring and improving SEO
- managing employees and third-party vendors
- addressing customer service problems
- coming up with new ways to promote new products
- educating employees about industry marketing trends
- analyzing customer feedback from social media platforms
- analyzing advertising returns and reporting to upper management
Duties
- Develop business and marketing plans for assigned products/brands, including pricing strategies, sales plans and implementation strategies.
- Oversees market research and analysis, promotions, public relations and advertising associated with assigned products, and assesses their success against the plan. Responsible for budgetary compliance and profit.
- Coordinates regularly with sales, engineering and global solution management on design, distribution and product specifications/changes as needed.
- Developing the marketing strategy for new and existing products
- Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.
- Working closely with the company's Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
Employement Category:
Employement Type: Full timeIndustry: FMCG / F&BRole Category: Marketing / CommunicationFunctional Area: Not ApplicableRole/Responsibilies: Marketing and Branding ManagerContact Details:
Company: Triumph HiringLocation(s): Kolkata
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