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Head - CRM - FMCG (8-14 yrs) @ Executive Search

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 Head - CRM - FMCG (8-14 yrs)

Job Description

- Lead Customer life cycle management and Loyalty program
- Manage and execute the Emailer, Push Notification and SMS Campaigns. Explore other platforms for retention marketing initiatives
- Collaborate with internal and external stakeholders
- Identify and execute growth projects at the business level to enhance the efficiency of the CRM campaigns through increase the LTV of the consumers
- Creating CRM partnerships to facilitate a strong loyalty programme for the business
- Strategise and develop customer lifecycle communications across relevant touch points - convert consumer retention vision into an actionable, measurable plan with clear goals, strategies, tactics & testing plan.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Employement Category:

Employement Type: Full time
Industry: Management Consulting / Strategy
Role Category: Sales / BD
Functional Area: Not Applicable
Role/Responsibilies: Head - CRM - FMCG (8-14 yrs)

Contact Details:

Company: Ad Astra
Location(s): Noida, Gurugram

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Keyskills:   customer life cycle management life cycle loyalty programs messaging platforms testing loyalty tactics business marketing

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