Roles and Responsibilities:
1) Keyword research, competitive analysis to ensure the health of the website in the online space.
2) Recommend changes to website architecture, content, linking and other factors to improve SEO positions
3) Seeking out new opportunities for online marketing campaigns
4)Coming up with new strategies in digital Marketing
5)Manage and optimize existing PPC campaign components.
6)Create and manage Pay per Click (PPC) campaigns
7)Good knowledge in Search Engine Marketing - Paid Search (FB & LinkedIn Ads would be a plus point)
8)Control on the following tasks- Keyword Bidding