Senior Marketing Manager
- Cynosure Corporate
- 6 to 11 Yrs
- Bengaluru
- 2 years ago
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Job Description
Job Summary:
We are seeking a strategic and experienced Senior Marketing Manager to join our start-up involved in creating a unique model for bringing the freshest seafood directly from fishermen to consumers through our own aircraft. We sell our products through an online application and operate under the FOCO (Franchise Owned Company Operated) model. The Senior Marketing Manager will play a critical role in developing and implementing marketing strategies to drive brand awareness, customer acquisition, and sales growth.
Responsibilities:
1. Marketing Strategy
2. Brand Management
3. Digital Marketing
4. Customer Acquisition and Retention
5. BTL Activation Strategy
6. Event Planning and Execution
7. Partnerships and Alliances
8. Marketing Collateral and Content
9. Marketing Analytics and Reporting
10. Team Leadership and Collaboration
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field (advanced degree preferred).
- Proven experience as a marketing manager, preferably in the food or retail start up.
- Strong knowledge of digital marketing strategies, techniques, and platforms.
- Experience in brand management, including brand development and positioning.
- Analytical mindset with proficiency in marketing analytics and reporting tools.
- Excellent leadership and team management skills, with the ability to motivate and inspire a marketing team.
- Creative thinker with the ability to develop innovative marketing strategies and campaigns.
- Oversee digital marketing initiatives, including website management, search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, and content marketing.
- Strong communication and interpersonal skills to collaborate effectively with internal teams, stakeholders, and external partners.
- Proven experience in BTL activation, event management, or experiential marketing, preferably in the food or retail industry.
- Knowledge of the seafood industry and experience in the food delivery or e-commerce sector is a plus.
Employement Category:
Employement Type: Full timeIndustry: FMCG / F&B
Role Category: Marketing / Communication
Functional Area: Not Applicable
Role/Responsibilies: Senior Marketing Manager
Contact Details:
Company: Cynosure CorporateLocation(s): Bengaluru
Keyskills: customer marketing marketing management brand management event planning digital marketing btl activation marketing analysis
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Cynosure Corporate
Cynosure Corporate Solutions is a human capital services company. Our focus is to provide Executive Search, Recruitment, Training, Temporary Staffing services, Statutory Compliance's and other HR aligned services to client organizations. We understand the business goals of our clients and their ne...
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