Brand/Label communication
-Coordinating with creative agencies, technical service providers for branding activities/communication and social media campaigns
-Monitoring of marketing strategies of competitors
-Co-ordination with product team on brand communication for new products/packaging
-Identification of geography wise customer profile and customer targeting plans
-Making annual market budget, channel/month wise
-Monthly spend vs revenue plan vs actual
-Manage creative dept, photography, Editing and styling, Visual merchandising
Customer acquisition
-Planning and execution of cross promotions with partnering brands/banks/corporates
-Partnering with M Loyal to acquire customers through their database of target customers
-Using social media/Google search for the purpose
Customer retention
-Sharing e-catalogs through available mediums
-Running promotions to bring back lapsed database
-Customer feedback program to confirm satisfaction levels
Big deal/Diwali
-Creating noise to capture both existing and new set of customers in the store catchment
New store launch
-Creating promotion plan for the store launch(social media, BTL activation in the catchment, cross promotion with partnering brands)
Keyskills: marketing communication branding planning