Marketing Executive
- Gcs Hr Solutions
- 0 to 2 Yrs
- Multi-City, India
- 4 years ago
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Job Description
Salary:- 12000-18000 (Plus Incentive)
locations:- local city
Marketing executives develop and oversee marketing campaigns to promote products and services. The role of a marketing executive can encompass creative, analytical, digital, commercial and administrative responsibilities. The details of the role will vary depending on the type and size of the employer, as well as the industry. Executives are likely to work closely with other employees in areas such as advertising, market research, production, sales, and distribution.
Key responsibilities
Marketing executives oversee many aspects of a campaign throughout the entire lifespan of a product, service or idea. As such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves. These responsibilities can include:
- overseeing and developing marketing campaigns
- conducting research and analyzing data to identify and define audiences
- devising and presenting ideas and strategies
- promotional activities
- compiling and distributing financial and statistical information
- writing and proofreading creative copy
- maintaining websites and looking at data analytics
- organizing events and product exhibitions
- updating databases and using a customer relationship management (CRM) system
- coordinating internal marketing and an organizations culture
- monitoring performance
- managing campaigns on social media.
Digital and online marketing
The role will typically also involve a great deal of digital and online marketing work, as employers will typically operate a website and social media accounts. As such, executives may need to look at analytics and come up with appropriate courses of action, produce written and multimedia content and manage pay-per-click (PPC) and programmatic advertising. As such having a familiarity with and knowledge of digital and online marketing methods is beneficial.
Salaries, working life, and promotion
Opportunities for promotion are excellent normally into senior marketing roles, such as senior marketing executive, marketing manager or marketing director. Executives can also move to more specialized roles such as SEO manager, PPC (pay-per-click) manager or digital content manager
Marketing executives typically work a standard nine-to-five day, although they may occasionally be required to work out of hours on larger projects or to attend events. Starting salaries can range from around 17,00021,000 and, on average, senior marketing executives earn salaries in the range of 31,34341,957. Private-sector employers are likely to offer higher salaries than public sector organizations, with the highest salaries being found in the gaming/gambling, utilities, telecommunications/IT, consumer electronics and FMCG sectors. (Statistics according to the 2017Marketing WeekCareers and Salary Survey).
Typical employers of marketing executives
- Companies
- Manufacturers
- Retailers
- Industries
- Governments and local authorities
- Charities
Vacancies are advertised by TARGETjobs, careers services, national newspapers and relevant publications such as campaign, MarketingandMarketing Weekend their respective websites.
Speculative applications can be effective as some opportunities may not be advertised. Qualifications and training required
There are routes into marketing for both university graduates and school leavers.
Relevant paid or voluntary work experience can be beneficial. This can be gained in any commercial area which requires contact with customers or the general public. Larger employers also run vacation courses and placements which can give a useful insight into the profession.
Key skills for marketing executives
- Good teamwork skills
- Communication skills and networking ability
- Adaptability
- Strong attention to detail
- Good organization and planning skills
- Creativity and writing skills
- Commercial awareness
- Numerical skills
- IT skills
Employement Category:
Employement Type: Full timeIndustry: Education / Training
Role Category: Sales / BD
Functional Area: Not Applicable
Role/Responsibilies: Marketing Executive
Contact Details:
Company: Gcs Hr SolutionsLocation(s): Multiple Cities, India
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GCS HR SOLUTIONS Pvt. Ltd. has been in staffing since 2011 with the objectives of providing quality & excellence recruitment as payroll services. It has achieved a reputation for efficient as personalized excellent services to meet the staffing needs of various industries from permanent placem...
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