Creating and executing a strongperformance marketing strategy & execution plan
Owning the digital acquisition piece for AD, across all channels like Facebook, Instagram, Google, etc and be responsible for cost and performance targets.
Determine areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention.
Working closely to build Partnerships for cross brand activities.
Work closely with the Product and Design team to create the growth strategy.
Running exciting experiments on growth and strategy to help chart out the future business strategy for AD.
Lead, manage and monitor all digital campaigns, ensure proper optimization is taking place & monthly targets are met.
Drive marketing programs which are highly targeted basis LTV of relevant segmented audience cohorts.
Measure and report performance of all digital marketing campaigns, and assess against goals.
Execute effective digital media campaigns on platforms including but not limited to AdWords, Facebook Ads, Display, Video, Re-marketing, Branding, Affiliates, etc.
Working on presentation/analytics/MIS and weekly/daily updates.
Execution of campaign setups and measuring their performance. Well versed with data tracking tools such as Google Analytics.
Good conceptual understanding and execution skills to direct implementation and analysis of SEO.
Employement Category:
Employement Type: Full timeIndustry: Retail Role Category: Marketing / Communication Functional Area: Not ApplicableRole/Responsibilies: Performance Marketing Manager