Digital Marketing Manager (5 Days) For IT
- Capital Placement
- 4 to 9 Yrs
- Delhi, NCR
- 2 years ago
- Email to a friend
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Job Description
Roles and ResponsibilitiesWe;re looking for an experienced Digital Marketing Manager (Lead Generation) to
take the lead in growing segment of our business and well-rounded Digital Marketer
for lead generation. You need to have the ability to work in a start-up mode and a
fast-paced office culture.
RESPONSIBILITIES
Drive customer acquisition using lead generation strategies and deliver
tangible leads using latest lead generation tools
Ensure the company website is kept up-to-date and aligned with marketing
objectives
Target-based lead generation and lead nurturing activities via content
marketing, account-based marketing
Actively participate in overall marketing operations, lead management, and
campaign execution to drive digital demand generation and paid media
campaigns.
Act as a connection between the technology platforms, their capabilities and
marketing goals, to advise best approach and drive execution and
improvement over time.
Own the planning, quality assurance framework and execution of email and
online marketing campaigns: this includes product, promotional and triggered
email, content syndication, as well as paid display, search, and social
advertising.
Develop, implement, and continuously evolve best practices for digital and
email marketing across channels.
Develop and monitor campaign budgets.
Own end-to-end implementation and sending of email and digital marketing
campaigns, including strategy, planning, segmentation, execution, testing,
deployment, analysis, and optimization.
Email marketing: Create and deploy regular email communications
Lead generation: Help to grow and maintain our lead generation strategy for
sponsored campaigns
Devise marketing campaigns with the intent of creating leads and acquiring
customers.
Continuously assess and report on the results of campaigns and implement.
Research & Audit Planning/Expansion of Keywords & Placements Keyword
Analysis & Development.
Topic/Theme Research Search Campaign Set Up & Optimization.
Campaign Structure Optimization Ad Group Management Create Text Ad
Copies & Ad Extensions Campaign.
Targeting Settings & Scheduling Budget Management, Bidding Strategy & Bid
Implementation. Landing Page & Conversion Rate Consultation Measurement
& Reporting ROI Analysis.
Detailed Monthly Reporting Ongoing Campaign Refinement Based on Data
Patterns.
Social Media Marketing Discovery & Research Evaluate Client s Existing
Social Presence (Ads) and Competitors Business Pages/Ads.
Campaign Execution & Optimization Facebook Campaign Management,
(Campaign Launch, Ad Sets Creation, Ad Copies Creation/Creative Uploads,
On-Going Bid Optimization, Engagement Rate Optimization, Ads Testing
etc.).
Share Creative Requirements for Ads with the Client Text/Visual/Video
Creative Content for Social Ad Copies Analysis & Reporting Leverage FB
Insights/Analytics to measure results for better targeting and continual
improvement.
Requirements
Expertise in lead funnel optimization and progression management.
Knowledge of SEO/SEM and Google Analytics.
Familiarity with analytical and database tools.
Familiarity with HubSpot.
Experienced with Paid Campaign Management viz. Google Ads, Facebook
Ads, Linkedin Ads, etc.
Ability to set up retargeting ads/cookies within website
Exceptional project management and communications skills are essential.
Have proven experience of managing B2B and B2C campaigns.
Understand current marketing
satish kohli
sa***h@ca*************t.in ca***************2@gm**l.com
9891750***
Industry: IT Services & Consulting
Functional Area: Media Production & Entertainment
Role Category: Media Production & Entertainment - Other
Role: Media Production & Entertainment - Other
Employment Type: Full Time, Permanent
Employement Category:
Employement Type: Full timeIndustry: Recruitment Services
Role Category: Sales / BD
Functional Area: Not Applicable
Role/Responsibilies: Digital Marketing Manager (5 Days) For IT
Contact Details:
Company: Capital PlacementLocation(s): Delhi, NCR
+ View Contact
Keyskills: digital marketing social media google analytics advertising it services lead generation seo marketing social media marketing
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Capital Placement Services is a Gurgaon based Placement Consultancy that specializes in providing Placement Services, Manpower Recruitment, HR Consultancy, Placement Consultancy and Staffing Solutions. Company Mission in 2020 is 100 Member team and offices in 4 Major Cities in India Mumbai,Chen...
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