Align the PR Calendar with annual marketing objectives
Liaison with the PR agency
Day to Day media and PR communication,
Source media and marketing opportunities across print, digital and electronic media.
Brand communication
Strengthen brand equity & increase brand awareness through right partnerships & collaborations.
Coordinate relevant spokesperson interviews/activities that add to the brand value.
Build focused PR communication for print and digital media that validates Brand & promise, values and vision.
Explore collaborations with media houses, create media wise communication strategy with a 12-month calendar in line with the larger marketing objectives.
Event management
Plan and host direct to customer events to increase brand voice
Create an events calendar, execute the events on ground and digitally, followed by reviewing and reporting them.
Identify virtual events for the next year, in the absence of physical events.
New markets PR Strategy
Use PR as a tool to spread awareness on new store launches.
Identifying relevant stringers and media channels for brand communication, aligning, and executing PR activities for new store openings and implementing blogger activations for new stores
Projects & Collaborations
Explore key partners for projects and collaborations across the celebrity, art, lifestyle, fashion and luxury space.
Identify unique marketing opportunities create campaigns/events/content with them, execute it and then promote it.
Budget and spend tracking
Meticulous tracking of budgets and spends for the whole year.
Adhere to Spend Process & Tracking, E-comm Data based insights mining and marketing.
Desired Candidate Profile:
Experience: 5+ years
Background Essentials - PR & Communications with either an Agency or Client side preferably Beauty or retail Industry
Skill set:
Interpersonal skills
Understanding of retail
Advanced presentation skills
Salary - upto 8 LPA
Location - Noida
In case interested please send your updated resume at av***********n@un****************l.net and for more details call Avneet at 9814912***.
Industry: Beauty & Personal Care Functional Area: Marketing & Communication Role Category: Corporate Communication Role: Public Relations Employment Type: Full Time, Permanent ,