Salary : upto 20LPA
Location Mumbai
Role description:
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns for Hello Zindagi.
Design, build and maintain social media presence for Hello Zindagi
Creating and executing online successful consumer advertising plans that are creative, engaging, testable, and highly analytical, for both new product launches and existing products and services
Quantitatively and qualitatively analyzing the competitive media landscape, as well as analyzing media mix models to develop measurable online media channel strategy and plans
Deep dive into customer data and translate findings into actionable customer insights
Engaging & communicating with various internal category teams , thus building relationship & understanding their requirement
Analyze the effectiveness and impact of all the demand creation activities on sales pipeline, revenue and sales cycle length
Required competencies:
A digital marketer with a proven working experience & strong understanding of digital analytics, web metrics, with the ability to generate, analyze and interpret data.
Media planning, execution capabilities
Consumer understanding
Desirable competencies:
Google Certification
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
