Seo Digital Marketing Specialist
- Turtle Infotech Hiring
- 1 to 3 Yrs
- Noida, Gurugram
- 3 years ago
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Job Description
DESIGNATION: SEO & DIGITAL MARKETING SPECIALIST
Role Brief:
The SEO & Digital Marketing Specialist support to maximize the company's place in organic search engine
results across all devices and demand generation strategies, with a focus on user experience, to strengthen
brand and reputation. This is achieved through on-page and off-page optimizations of category and specialty
pages, link building and leading technical SEO enhancements with our IT teams and corporate marketing
and communications team and help them with digital marketing strategy and communications to evaluate,
design, and implement digital strategies and integrated communications plan. Support strategies, campaigns,
priorities, and market-driven campaigns. Develop and implement best practices for content creation and
distribution, channel strategies, training, and measurement to demonstrate returns and drive insights for
decision-making. Coordinate with internal staff to support digital content and user experience requirements.
Maintain a thorough understanding of current and emerging trends, methods, and technologies. Success is
measured through KPIs such as page ranking, search engine visit, and revenue.
Responsibilities:
Manage the external Online marketing agency engagements to ensure these engagements are fully
delivered as per contractual agreement.
Develop quality written marketing content.
Monitor all Online marketing campaigns to ensure campaign returns maximumROI.
Optimize Online marketingcampaigns.
Quality assure and correct all company marketing collateral developed both internally orexternally.
Liaise with the web site developer to ensure the correct maintenance of thewebsite.
Optimize ranking of the website through SEO serviceproviders.
Managing various digital marketing channels i.e. website, SEO, SEM, Social Media Experience in
managing Facebook, LinkedIn, Twitter, Google+ and other social networkingaccounts.
Working knowledge of SEO on-page and off-page strategies andtechniques.
Ensures proper distribution of differentmailers.
Coordinate with different publishing house and media, forco-branding.
Initiate promotional activities like SMS, E-mailers forbranding.
Idea generation as a matter of new initiative.
Grow organic search traffic, and associatedrevenue.
Provide ongoing keyword research for search engine optimization and provide to cross-functional teams
including Marketing, Merchandising, and SiteOperations.
Support the Content Team with keyword trend data used in the content strategy for the blog and
promote SEO bestpractices.
Utilize internal tools to provide on-page optimizations of category pages and create internal linking
strategy.
Create effective external linkingstrategies.
Provide reporting and analytics reports on performance as well as uncovering potentialissues.
Web-analytics tools skills (especially: Google Analytics, Google Adwords, Google webmastertool).
Experience in managing Google AdWords budget planning, campaigns creation, and ongoing
management to yield maximum ROI. Understanding of designingsoftwaree.g. Adobe, Photoshop,
Corel draw, Flashetc.
Experience in Wordpress , html, CS4, CSS. Understanding of HTML email design, best practices, and
inbox deliverability. Strong proficiency in Excel required, proficiency with SQLqueries.
Support the Site Operations team with ad hoc requests andprojects
Education, Experience and Key Skills:
1+ years of experience with SEO and professional digital communications, branding, and marketing to
drive business results with building and executing digital campaigns across multiple channels with a
mix of paid and organic strategies at an enterpriselevel.
Knowledge and experience of using enterprise content management systems, including Adobe and Site
Core, social media management tools, and digital monitoring platforms, including Adobe Analytics,
Google Analytics, and Facebook Insights.
Familiarity with Google, Webmaster Tools, Google Analytics and AdobeAnalytics.
Exceptional written and verbal communication/presentation skillsrequired.
Experience with developing digital measurement frameworks, including setting goals, establishing KPIs
and metrics, and analyzing and reporting on performance and insights for largeenterprise.
Call/Whatsapp : 9342811***
Email:ra*******************s@gm**l.com
Employement Category:
Employement Type: Full timeIndustry: IT - Software
Role Category: Application Programming / Maintenance
Functional Area: Not Applicable
Role/Responsibilies: Seo Digital Marketing Specialist
Contact Details:
Company: Turtle Infotech HiringLocation(s): Noida, Gurugram
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