Digital Marketing Manager
- IFA Zone
- 0 to 5 Yrs
- Multi-City, India
- 4 years ago
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Job Description
Responsibilities:
Manage digital marketing efforts through web analytics, SEO, SEM and email marketing
Manage keyword performance, SERPs, competition tracking via on-page and off-page SEO
Develop evaluate and oversee the implementation of PPC campaigns SEM, Social and others for lead generation, continually monitoring and optimizing based on campaign performance
Should be able to suggest and generate content that would attract the global B2B audience
Improve key performance indicators such as reducing the website bounce rate, improving conversion and measure ROI
Improving the user experience on the companys website (Includes design, content and usability)
Track and measure SEO performance, and report web analytics metrics using Google Analytics and Tag manager
Reach out to influencers and media professionals to push the brand and get more visibility
Collaborate, as needed, with internal and external teams, sales/business development, Content, Web developer, agency, leaders and others.
Requirements:
Education Qualifications: Bachelors and above
4+ years' experience in digital marketing (preferably B2B)
Demonstrable experience with SEO, PPC and Content Marketing
Knowledge of HTML and CSS required
Familiarity with web design and WordPress
Having your own blog/website is a huge plus
Key skills: Search Engine Optimization, Link Building, SEM (Search and Display), Google Adwords and Analytics, Content Marketing, Content Writing
Additional Information
Perks
-A supportive and creative work environment
-35 Annual leaves per year
-2 Increment per year
-Flexible working hours
-Employee recognition and awards
-A wellness program that includes a partially paid gym membership and fully-paid health insurance
-Stress-free work environment
Employement Category:
Employement Type: Full timeIndustry: Media / Dotcom / EntertainmentRole Category: Public Relations (PR)Functional Area: Not ApplicableRole/Responsibilies: Digital Marketing ManagerContact Details:
Company: IFA ZoneLocation(s): Multi-City, India
IFA Zone
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