Digital Marketing Manager - Ahmedabad
- Virtual Building
- 5 - 10 years
- Ahmedabad
- 5 years ago
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Job Description
- Minimum 5 Years of experience into marketing field.
- Establishes marketing goals to ensure share of market and profitability of products and/or services.
- To oversees all marketing, advertising and promotional staff and activities.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
- Plan and execute all web, SEO/SEM activities, manage marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI, KAIs i.e. Key Activity Indicators and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Good communication skills. Written as well as spoken (English)
- Collaborate with internal teams to create landing pages and optimize user experience
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Instrument conversion points and optimize user funnels
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in setting up and optimizing Google Ad words campaigns.
Job Classification
Industry: BPO, Call Centre, ITeSFunctional Area: Marketing, Advertising, MR, PR, Media Planning, Role Category: MarketingRole: MarketingEmployement Type: Full timeEducation
Under Graduation: Any Graduate in Any SpecializationPost Graduation: Post Graduation Not RequiredDoctorate: Doctorate Not Required, Any Doctorate in Any SpecializationContact Details:
Company: Virtual BuildingLocation(s): Ahmedabad
Keyskills: Display advertising Google Analytics French Social media Analytical SEM Omniture SEO Digital marketing Media planning
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