Manager Database - Business Analytics
- AstraZeneca
- 2 to 5 Yrs
- Bengaluru
- 5 years ago
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Job Description
This position is responsible for using customer level data, sales data, profile data and other information to perform analysis which helps the business in designing effective customer engagement plan. Spearhead the segmentation and targeting process, driven from strategy definition for the Business. Leverage the analysis to generate insights and recommendations for optimizing sales efforts and effectively communicating those recommendations to key business stakeholders such as the marketing teams and sales leaders. This role will drive the SFE KPI and Business Performance Dash Board Procedure and support monthly Business Unit Performance Review Procedures and Quarterly RBM review Process. This role will also complete additional ad hoc analyses, as needed by the business.
Interpersonal and leadership skills, with an ability to work independently and collaborate effectively with a global team.
Strong oral and written communication skills, including ability to be persuasive and to articulate technical concepts in an easy- to- understand manner.
Objectives:
Valued Partner for business
Collaborate and support in crafting Pre & Post strategy with Business Unit
Identify SFE priorities by BU in consultation with the BU Head, Marketing manager and Sales Managers
Demonstrate improvements through analytical insights and intervention in the planning / execution processes
Develop/refine the analytics roadmap to address performance and insights needs and meet business priorities
Drive data management and data processing of customer profiling and targeting, and field force calls and promotional activities
Deep dive analysis of reasons of performing and non-performing territories
Profiling, Segmentation and targeting
Conceptualize profiling approach to identify key target segment for Pre & Post Launch strategy
Analyse opportunities@ HCP/Territories through profiling and insights
Define sharp S&T based on outcome and insights of profiling for Sales force
Develop a robust tracking mechanism
Provide insights into call planning and messaging to Doctors
Monitor execution excellence and provide periodic feedback to cross function team with analytics and insights
Engage with teams to close gaps in sales execution process
Insight driven Business sales planning and review procedures
Participate as a key contributor in the annual commercial planning process, specifically to leverage insights to optimize promotion
Set KPI & drive Field force to comply with the KPIs
Ensure availability of meaningful and accurate field force metrics (e.g. SFE dashboards ) for management information
Design Review templates, ensure timely completion of the templates and actively participate in Review meeting at RBM & ABM level
Coordinate with the sales team & MIS/Database team so as to maintain data updating and reports submission from field force
Define the Key timelines for activities such as profiling, dashboard publication and other key analyses
Adhere to the timelines and highlight key challenges
Education, Qualifications, Skills and Experience
Essential
MBA from a reputed institute
High on problem solving & analytical skill to create business solutions
Database Management and Analytics experience
Understanding around Data Mining
2 to 5 years of work experience in Pharma Industry in SFE role / Analytics firm, on sales effectiveness / efficiency projects
Experience in project management
Desirable
Fluency in English (written and spoken)
Excellent communicator and ability to work with commercial teams
Mature and result oriented, along with good analytical skills
Good persuasion skills
Key Functional Capabilities as defined in MSL Handbook
Strong analytical and quantitative skill set, including Excel modelling skills
Creative thinking & Decision making to enable and drive change
Excellent Communication Skills
Good Planning and Organisational Skills
Excellent Scientific knowledge
Ability to develop Strategic Partnerships
Demonstrate AZ Values Consistently
We follow the science
We put patients first
We play to win
We do the right thing
We are entrepreneurial
Key Relationships to reach solutions
Internal (to AZ or team)
Business Heads
Business Leadership Team
Commercial Excellence Team
Business Marketing
External (to AZ)
Management Consultants
Global Commercial Excellence Team
Employement Category:
Employement Type: Full timeIndustry: Pharma / Biotech
Role Category: Operations Management / Process Analysis
Functional Area: Not Applicable
Role/Responsibilies: Manager Database - Business Analytics
Contact Details:
Company Name: AstraZenecaLocation(s): Bengaluru
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AstraZeneca India Pvt. Ltd AstraZeneca India was established in 1979 and is headquartered at Bengaluru, Karnataka. AstraZeneca Pharma India Limited (AZPIL) is the operating company and covers manufacturing, sales and marketing activities of the company in India. It is a listed company and is a s...
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