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Company profile

Pine Labs


Pine Labs is a leading Indian merchant platform company that provides innovative payment solutions and financial technology services to merchants and consumers. Founded in 1998 and headquartered in Noida, Pine Labs initially started as a provider of card-based payment and loyalty solutions but has evolved into a major player in the digital payments ecosystem. The company offers a comprehensive range of services including point-of-sale (POS) terminals, QR code-based payments, Buy Now Pay Later (BNPL) options, prepaid and gift card solutions, and merchant lending. Pine Labs POS devices support a wide array of payment methodscredit and debit cards, UPI, wallets, and contactless paymentscatering to millions of small, medium, and large merchants across sectors like retail, hospitality, and healthcare. One of its standout offerings is enabling merchants to provide BNPL services, making high-value purchases more affordable for consumers. Over the years, Pine Labs has expanded beyond India, entering markets in Southeast Asia and the Middle East. The company has attracted significant investment from global investors like Sequoia Capital, Temasek, Mastercard, and PayPal, which reflects strong confidence in its growth and technology. Pine Labs also focuses on digitizing offline merchants, empowering them with analytics, inventory management, and customer engagement tools. Its solutions simplify complex payment processes, enhance customer experiences, and drive business growth. With continuous innovation and a customer-first approach, Pine Labs has firmly positioned itself as a pioneer in the fintech space, bridging the gap between consumers, banks, and merchants in the rapidly evolving digital economy.


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