Salesforce Marketing Cloud Engineer - Pune
- Digital Group InfoTech
- 5 - 10 years
- Pune
- 4 years ago
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Job Description
The ideal candidate is a multi-channel marketing specialist who will deliver campaigns across digital and non-digital media. This role will partner directly with our US client s business executives, marketing strategists, data scientists, and creative leads. This role will be responsible for multi-channel campaign execution including segmentation, design, and reporting. This role will build multi-channel marketing journeys (including email, print, phone, and mobile touchpoints) - and perform the day-to-day marketing operations including campaign set-up, segmentation, scheduling, testing, tagging, and deployment. Competencies
- Excellent communication skills and ability to communicate with our clients in the US.
- 5+ years of consulting experience andor Marketing project implementation experience.
- 2+ full life cycle projects with strong expertise Salesforce Marketing Cloud implementations.
- Additional experience with marketing automation platforms preferred (Marketo, Adobe Experience Cloud, Oracle Eloqua, etc.).
- Experience working with DMPs (Blue Kai, Rocket Fuel, Trade Desk, etc.).
- Experience working with DSPs (Adobe Media Optimizer, DoubleClick, Media Math).
- Salesforce Marketing Cloud Developer Certification preferred, with an understanding of how journeys function in Salesforce Journey Builder.
- Strong experiential knowledge of standard methodologies for email, direct mail, SMS, phone callIVR, and mobile messaging.
- Experience working with marketing, sales and other key stakeholders to drive business success.
- Bachelor s degree in technology or engineering or related discipline.
Responsibilities
- Collaborating effectively with agile matrixed teams at our clients in the US to drive successful campaign execution.
- Analyzing data from digital marketing programs to develop internal standard methodologies by proactively researching email and mobile engagement statistics.
- Conducting list segmentation and contact management using SQL.
- Proactively finding opportunities for process improvement and reducing execution complexity.
- Managing the digital engagement role for Journeys.
- Communicate clearly and effectively with all members of the team.
- Actively participate in all major technical discussions related to the platform.
- Create a culture of observability within the team, constantly keeping an eye on the performance and stability of the platform.
Qualifications:
- BE, MCA
Job Classification
Industry: Recruitment, StaffingFunctional Area: IT Software - Application Programming, Maintenance,
Role Category: Programming & Design
Role: Programming & Design
Employement Type: Full time
Education
Under Graduation: Any Graduate in Any SpecializationPost Graduation: MCA in Computers
Doctorate: Doctorate Not Required
Contact Details:
Company: Digital Group InfoTechLocation(s): Pune
Keyskills: Digital media IVR Consulting SMS Marketing operations Digital marketing Adobe Oracle SQL Salesforce
Digital Group InfoTech
The Digital Group is a premier provider of information technology services with extensive expertise in all facets of software development. With capabilities at all points of the software life-cycle, we can provide support from concept to development to operations. For the last decade our teams have ...
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