Digital Marketing Manager
- Century Real Estate
- 4 - 7 years
- Bengaluru
- 4 years ago
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Job Description
The position: You will be responsible for setting up the digital ecosystem for Company's product portfolios.
Core Responsibilities:-
- Identify new trends in Digital Marketing, evaluate new technologies, create top-notch UI/UX and corporate and brand website content. Via SEO/SEM allied tools, ensure that the brand is at the forefront.
- Creation of ALL digital assets contributing to brand aesthetics, brand experience, online booking ease and tools, navigation of content. Drive this channel as a primary lead generator, as well as business contributor. Sharp focus on technology governing content creation and tooling.
- Conceptualize & implement campaigns on the digital channels on all Web, SEO/SEM, marketing database, email, social media based.
- Create and maintain dashboards towards evaluation of lead generation, business metrics, CTR/CPC/CPW/CPB. Measure and report performance of all Digital Marketing campaigns, Quality of leads, closures on leads and revenue generated through digital channels.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Closely work with sales and presales for monitoring of leads and collect feedback on the quality of interactions.
Who are we looking for?
- A Go-Getter: You are a highly driven individual who goes that extra mile to drive value for the organization.
- Analytical and a Problem Solver: Thinker and problem solver and the ability to exercise sound judgement and make decisions based on accurate and timely data analysis
- Adaptable: You demonstrate the ability to work in a fast paced and hyper-growth environment where the requirements are constantly changing.
- A Technology Geek: You are fanatical about technology and are always on the look-out of newer better ways of building solutions - that's how you- d build this team too!
- A Team Builder: You are a go to person and can work with different teams. A hands-on collaborative style of working is a must
- Ownership: Entrepreneurial mind-set with a strong sense of urgency and results-orientation.
- Inspiring Leader: Who Influences Stakeholders positively and develops teams.
Qualification:-
- MBA in Marketing from a reputed institute with 4 to 6 years of work experience in driving sales through Digital Marketing with B2B, B2C companies.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences.
- Ability to lead integrated Digital marketing campaigns from concept to execution.
- Strong analytical skills and data-driven thinking.
- Up to date with the latest trends and best practices in online marketing and measurement
Job Classification
Industry: Real Estate, PropertyFunctional Area: Marketing, Advertising, MR, PR, Media Planning,
Role Category: Online/Digital Marketing
Role: Online/Digital Marketing
Employement Type: Full time
Education
Under Graduation: Any Graduate in Any SpecializationPost Graduation: MBA/PGDM in Marketing
Doctorate: Doctorate Not Required
Contact Details:
Company: Century Real EstateLocation(s): Bengaluru
Keyskills: Ctr Content Creation Social Media digital marketing campaign Marketing Campaigns Digital Marketing Social Media Marketing business matrix B2B Marketing Real Estate Marketing Sales Lead Generation CPC SEM SEO Digital Channels
Century Real Estate
Century Real Estate is one of the leading professional real estate companies of India, and the largest owners of Real Estate in Bangalore, with over 3000 acres in land bank and a development portfolio of over 1858060.8 million Sqm. comprising both commercial and residential properties including educ...
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