Excellent Opportunity For Marketing
- Jiva Ayurvedic
- 3 - 8 years
- Faridabad
- 4 years ago
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Job Description
Marcom Manager
If you're looking for a challenging assignment where you get an opportunity to work with a growing and world's leading Ayurvedic treatment company, then this might be an exciting opportunity for you. Jiva Ayurvedic Pharmacy Limited (www.jiva.com) is looking for a Marcom Manager who will establish, own and drive an internal and external communications strategy across multiple channels. The role will include:
- Development & messaging of communication plans across the platforms of offline, digital, web & social media
- Actively lead, build and manage Corporate Communications
- Planning, Strategizing & Positioning of the 360-degree marketing campaigns (ATL/BTL) across different media verticals with concerned product departments, creative/digital/media agencies & production houses.
- o ATL Campaigns:
- Planning, Strategizing and Positioning of the product/service led and brand led campaigns across different traditional ATL media verticals and online media.
- o BTL Communication:
- Creation of different POS/POP marketing material in sync with the mainline campaigns.
- o Brand Communication:
- Prepare Brand Articles, Feature Stories, for different publications). Get the layouts designed for the advertorials & editorials.
- o Retail Branding:
- Maintaining the hi-end visibility of the brand in the market through different branding activities, promotional activities, retail display activities etc.
- o Digital Marketing:
- Planning & Briefing on digital activities & campaigns given to the agency and also disseminating the technical information & details taken from the concerned product/brand teams
- Planning & strategizing the promotional budget of different digital activities & campaigns with the digital agency across the platforms and product categories
- Planning of regular content banks across the platforms and sharing it with all the brand/product teams on a daily basis
- Planning of Google Adwords campaigns after getting consent on the budget from the respective product/brand teams
- Tracking of budget spends and analysing the campaign spends via monthly activity and campaign reports
- o Corporate Communication
- o Website Management: Maintenance of the existing website which includes changing of the creatives as per the ongoing campaign/activity/requirement, addition of the new launches, etc.
- o Internal Communication: Plan, prepare & designing of the internal communication as per the calendar such as Posters, Emailers, Newsletters, Articles and Presentations.
Required Candidate profile
Knowledge of new age / emerging digital / marketing communication platforms and channels. Experience in brand management will be a plus.
Demonstrated expertise in developing impactful communications with hands on 'writing' experience.
Ability to develop communication assets for the company i.e. video, graphics, copy, brochures, trade show experiences, collateral, etc.
Job Classification
Industry: Medical, Healthcare, HospitalsFunctional Area: Marketing, Advertising, MR, PR, Media Planning,
Role Category: Marketing
Role: Marketing
Employement Type: Full time
Education
Under Graduation: Any Graduate in Any SpecializationPost Graduation: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Any Doctorate in Any Specialization, Doctorate Not Required
Contact Details:
Company: JIVA AYURVEDIC PHARMACY LTD.Location(s): Faridabad
Website: https://www.jiva.com/
Keyskills: promotions marketing campaigns pr marketing communication atl brand communication btl advertising Branding marcom
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Jiva Ayurvedic
Jiva Ayurveda (www.jiva.com), established in 1994, is a leading Ayurvedic organization that has become a household name for authentic Ayurvedic treatment for chronic diseases. Our vision is to make people happy and healthy through lifestyle and regenerative treatment delivered at their doorstep....
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