Job Description
Responsibilities:
Work closely with the CEO to formulate ASO and broader marketing strategy
Own the bottom line for organic download and revenue traction in various regions on the iOS app store and Google play store
Prioritize effort based on projected download and revenue impact
Conduct Keyword research and competitive analysis on visibility of our apps in the App Store
Optimize screenshots and other store assets for game page conversion
Write specs for optimized descriptions, titles and keywords string
Monitor Search rankings
Conduct research and own the creative process for store assets
Design repeatable and scalable processes for the above, and build a team to scale our efforts
Plan & Run A/B testing, Reporting & Analysis
Spot trends and regularly test new strategies in the ASO space
Fluent in English
Have strong knowledge of excel and analytics
Ability to work with data and be very disciplined about running and tracking experiments as well as ASO iterations
Ability to learn quickly
Strong experience and past results in App store optimization and generating app store downloads, especially in the US and other western countries
Employement Category:
Employement Type: Full time
Industry: Banking
Functional Area: Sales
Role Category: SEO Expert
Role/Responsibilies: ASO Expert
Contact Details:
Company: Centurist Solutions
Location(s): Chennai
Keyskills:
Social Media
Online Marketing
Digital Marketing
aps optimization