Principal Copywriter - Mumbai - Rage
- Rage Communications
- 5 - 10 years
- Mumbai
- 4 years ago
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Job Description
Objective:This role is responsible for all copy/content, within a given communication unit, to work across a range of media and formats, interpreting account briefs to compose clutter-breaking marketing communication pieces for campaigns and one-off projects - that provide tangible, measurable solutions to brands and businesses world-wide. This role also is responsible for creating award-winning work, wherever possible - and also entails keeping abreast of advertising, marketing, technology developments worldwide.
Key Responsibilities:
Functional Responsibilities
- Deliver strategic communication solutions that help clients attain their marketing and communications objectives
- Conceiving and developing out-of-the-box concepts
- Ensure that the creative product is cutting-edge and ahead of the competition Work with Client Service, Design and UI for all copy requirement and contribute to the creative process
- Understand the objective and provide solutions by finding ways and means cutting across functions
- Identify and provide non-standard solutions novel ideas
- Keeping abreast of the latest trends across functions and initiate to apply in day-to-day work
- Interpret brief from Clients and Client Servicing teams
- Research Clients, their Competitors and their target audiences
- Rework communication/campaigns based on feedback
- Present to Client along with Client Service team
Organisation Responsibilities
- Manage requirements independently within the definitions of the job role
- Understand business and commercial implications to provide solutions
- Effective utilisation of teams and resources to increase revenue
- Recognise/create opportunities for award winning work
- Participate in creating effort estimates
People Responsibilities
- Educate juniors of best-in-market
- Constructive feedback to team
- Nurture team to grow to client facing ability
Competence:
Education:
- Graduate degree
Work Experience:
- 8-10 years of experience as a Copywriter
- Relevant experience in Digital Design and/or Advertising space
- Exposure to branding is preferred
- Chennai
- Mumbai
Knowledge:
- Hands on knowledge of the limitations and possibilities of Web and Mobile technology/concepts
- Good experience with software and web applications
Skills:
- A healthy obsession for grammar and usage
- Ability to produce creative, innovative and original ideas
- Ability to multitask and prioritise
Production knowledge
- Excellent communication and interpersonal skills
- Coordination skills between teams
- Training/Mentoring
- Up-to-date with new trends
- Adaptability
- Eye for detail
Job Classification
Industry: Media, Entertainment, InternetFunctional Area: Design, Creative, User Experience,
Role Category: Creative
Role: Creative
Employement Type: Full time
Education
Under Graduation: Any Graduate in Any SpecializationPost Graduation: Post Graduation Not Required, Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Contact Details:
Company: Rage Communications Pvt. Ltd.Location(s): Mumbai
Keyskills: Ideation Social Media copy writing conceptualizer branding Conceptualization strategic communication digital consulting Copywriter Senior Copywriter Copy Supervisor Digital strategy
Rage Communications
Rage Communications Pvt. Ltd. A full service interactive agency. As a leading outsourcing service provider in the integrated digital communications business we have helped our clients realise the value of focusing on their core skills, capitalize on the progress in technology and started looki...
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