eCommerce Marketing Associate - Hyderabad
- Chairorama
- 1 - 3 years
- Hyderabad
- 6 years ago
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Job Description
We are on the hunt for an amazing eCommerce Marketing Associate to join our team. In this role, your quest will be to ensure that our website delivers the best shopping experience and assist the Marketing Director in executing all online initiatives (Email, SEM/SEO, PPC, Social Ads, Display Ads, Organic Social Media, Affiliate website marketing) and spearhead marketing efforts for customer acquisition using growth hacking techniques. We need an intensely analytical individual with a strong background in ecommerce growth. Our ideal candidate must be willing to hit the ground running and quickly take ownership of new and existing marketing channels.
We are looking for a go-getter who is open to trying new things and willing to think outside the box. Must be comfortable working in a very collaborative, creative, fast paced environment, sharing concepts and taking feedback from a highly involved team, while also help build it.
Responsibilities -
- Analyze campaign and website performance to identify opportunities for growth.
- Create and manage campaigns in Google AdWords, Shopping Ads, Facebook, Pinterest & Marketplaces (like Houzz)
- Establish and monitor metrics to track campaign performance, targets and goals, including providing detailed ROI analysis and forecasting.
- Write and test strong ad copy.
- Keep up with the ever-evolving digital landscape and continually look for new opportunities to reach targeted audiences and optimize KPIs.
- Work closely with designers to develop compelling Banner, Ad Creatives, email campaigns, loading email HTML into Klaviyo, schedule launches, manage segmentation, automated series and list hygiene.
- Partner with Content Writing team to make sure all the copy is syndicated according to the marketing calendar.
- Publish content to social media channels and track social media campaigns.
- Publish and present reports and findings to the team every week.
Requirements -
- Knowledge and experience with ROAS, ROI, CPA, and additional marketing KPIs .
- Working knowledge of all aspects of Google Analytics, Google AdWords, Bing Ads, Facebook Ad Manager and Google Shopping Campaign
- Experience with keyword research tools and ability to use these tools to optimize PPC campaigns (including keyword matching and negative keywords).
- Experience with web analytics tools used to analyze effectiveness of marketing strategies in generating increased organic revenue and to improve PPC campaigns.
- Strong project management skills, including the ability to juggle multiple projects simultaneously, prioritize effectively, and meet deadlines.
- Google and/or Bing ads certified a plus.
- Agency experience a plus
Job Classification
Industry: Retail, WholesaleFunctional Area: Marketing, Advertising, MR, PR, Media Planning, Role Category: Online/Digital MarketingRole: Online/Digital MarketingEmployement Type: Full timeEducation
Under Graduation: Graduation Not Required, Any Graduate in Any SpecializationPost Graduation: Any Postgraduate in Any Specialization, Post Graduation Not RequiredDoctorate: Doctorate Not Required, Any Doctorate in Any SpecializationContact Details:
Company: ChairoramaAddress: 177,178 srinivasa tower,Timber Lake Colony,Prashan, thi hills Raidurg,Hyderabad, Hyderabad, Telangana - 500089,IndiaLocation(s): HyderabadWebsite: http://www.chairorama.com
Keyskills: PPC Google Analytics production planning control Keyword Research Google AdWords Web Analytics SEM Bing Ads SEO Google Shopping Growth Hacking
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