SF Marketing Cloud Business Analyst
- Persistent
- 8 - 12 years
- Pune
- 16 days ago
- Email to a friend
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Job Description
About Position:
We are looking for an Advanced Salesforce Marketing Cloud Business Analyst who can build and test emails using Email Studio, Content Builder, etc.
- Role: SF Marketing Cloud Business Analyst
- Location: All Persistent Locations
- Experience: 8 to 12 years
- Job Type: Full Time Employment
What You'll Do:
- Development Configuration: Build and test emails using Email Studio, Content Builder, HTML/CSS. Assist in developing simple personalization using AMPscript. Configure segmentation filters, lists, and data extensions. Support updates to Journey Builder programs and triggered sends.
- Data Automation Support: Help create and maintain Data Extensions, import activities, and automations. Write basic SQL queries for segmentation and reporting. Assist in monitoring automation performance and resolving basic errors.
- Campaign Execution Support: Support setup of email campaigns, triggered sends, and recurring journeys. Assist in QA/testing for rendering, links, data, and personalization. Work with marketing teams to ensure correct audience, subject line, and send strategy.
- Documentation Maintenance: Maintain technical documentation (DEs, queries, automations). Support platform hygiene (naming conventions, folder management, asset organization).
Expertise You'll Bring:
- Basic understanding of: Email Studio, Journey Builder, Automation Studio, HTML, CSS (for creating/editing emails) SQL (basic SELECT, WHERE JOIN preferred) AMPscript fundamentals
- Exposure to REST/SOAP APIs (nice to have)
- Familiarity with marketing automation or CRM tools is a plus.
- Certifications (Preferred) Salesforce Marketing Cloud Developer (nice to have)
Benefits:
- Competitive salary and benefits package
- Culture focused on talent development with quarterly growth opportunities and company-sponsored higher education and certifications
- Opportunity to work with cutting-edge technologies
- Employee engagement initiatives such as project parties, flexible work hours, and Long Service awards
- Annual health check-ups
- Insurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parents
Values-Driven, People-Centric & Inclusive Work Environment:
Persistent is dedicated to fostering diversity and inclusion in the workplace. We invite applications from all qualified individuals, including those with disabilities, and regardless of gender or gender preference. We welcome diverse candidates from all backgrounds.
- We support hybrid work and flexible hours to fit diverse lifestyles.
- Our office is accessibility-friendly, with ergonomic setups and assistive technologies to support employees with physical disabilities.
- If you are a person with disabilities and have specific requirements, please inform us during the application process or at any time during your employment
Let's unleash your full potential at Persistent - persistent.com/careers
"Persistent is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind."
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: IT & Information SecurityRole Category: IT Infrastructure ServicesRole: IT Infrastructure Services - OtherEmployement Type: Full timeContact Details:
Company: PersistentLocation(s): Pune
Keyskills: Salesforce BA Journey Builder Marketing Cloud Email studio
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